Review of Made to Stick by Chip Heath and Dan Heath
This is a book review of Chip Heath and Dan Heath’s Made to Stick: Why Some Ideas Survive and Others Die.
Why is it that urban legends, conspiracy theories, and public health scares can reach the other side of the world; while most businesses, teachers, and public speakers cannot get their ideas to reach a person two feet in front of them? The answer lies in Made to Stick. Read more