This is a book review of Robert B. Cialdini’s Influence: The Psychology of Persuasion, a classic book on subtly getting people to do what you want.

Robert Cialdini is currently Regent’s Professor of Psychology at Arizona State University. His book Influence is a fantastic classic on persuasion as he transforms what most people took as hidden and unknown variables in decision-making into clear principles that you can use to influence people. Read more