This is a book review of Dr. Maxwell Maltz’s The New Psycho-Cybernetics: The Original Science of Self-Improvement and Success That Has Changed the Lives of 30 Million People.

Maxwell Maltz became a plastic surgeon in the 1920’s and successfully changed people’s physical appearance for decades. In his private New York practice he operated on people like well-known celebrities from around the world. People entered Maltz’s practice with poor perceptions of themselves as they underwent operation in hope to look and feel like a new person.

Some clients following their operations left Dr. Maltz’s practice feeling happy with the surgery he performed. Other times, patients left feeling unhappy even after a successful surgery. It wasn’t too long until Dr. Maltz operated on them again to correct another “wrong feature” of their body. Dr. Maltz became curious. Read more