It’s hard to socialize if your voice is unclear, jagged, and plain boring – common vocal traits of shy people. A charming voice is sexy. It makes people listen to you.

This is a guest article from Carol, a friend of mine for two years. Carol runs her speech company out of San Francisco. She is the best voice coach I know. Read and most importantly practice what she has to teach in this article to develop a charming voice…

Does this sound familiar?

People have trouble hearing my voice when there’s any kind of noise.

When I try to talk louder, I end up with a sore throat.

I sound raspy and flat on my voice-mail.

I need to be able to project when I give oral reports, so people don’t interrupt with, “Can’t hear you!” or “Speak up!”

I want to have a voice people call rich, resonant, and, well, OK – sexy.

I have worked with voice improvement for many years and know there is single golden road to your gorgeous voice: you have to think “Singing“.

Wait! Don’t go! That first step to a charming voice is understanding there really are learnable skills that make a huge difference in the attractiveness of your voice. Yes, you can do something about it.

Singing is a matter of a sustained vocal tone with maximal resonance. In practice, what this means for your speaking is the vowels are more prominent when you talk and you allow chest resonance to build and color your words.

Why Your Voice Isn’t Golden

Reason 1: The problem you are probably up against is that you barely open your mouth when you talk – you retract your voice to the back of your throat and constrict the sound so there is little opportunity for resonance to build.

Reason 2: Most of your speech energy goes into your consonants and not your vowels. Big mistake! While speech sounds are clearly important to intelligibility, vowels are equally vital PLUS supplying a physical, musical element can be attractive and charming to the opposite sex.

Here’s a sentence that uses a lot of noise, just to give you the idea: “Stacie can’t scratch the itch.” Compare all those noise elements to the vocal flow of “Many men will wonder.” in the following exercise.

Reason 3: You spurt your voice inside each syllable instead of providing a steady flow of sound to carry your voice out with a continuous tone underlying all your speaking.

Those who have used my CDs, The Sound of Your Voice or have my book, It’s the Way You Say It, will recognize the concepts of Tonal Support and Linking. (Josh: See my review of The Sound of Your Voice.)

If you use the concept of singing to guide your speaking, you are more likely to allow melodic variation into your speaking.

Did you see the movie, The King’s Speech? The stuttering king produced his best, most fluent speech when he used the continuous flow of voice, with one word linked to the next, to connect his speech.

Place your hand firmly on your throat and say, very slowly, “Many men will wonder”. You should have felt a continuous flow of voice as you moved from one word to the next. This flowing of the voice helped the King speak fluently and will help you sound more resonant.

Reason 4: That constricted throat you habitually use will produce a monotone not yummy.

If you use the concept of singing to guide your speaking, you are more likely to allow melodic variation into your speaking. Listen to the intonation of the famous “homeless” guy with the “golden voice” in the news recently. Notice how musical his speaking is. It is a constant song and people are enraptured by it. Crooning rhymes with spooning, doesn’t it?

If the first step to a charming and irresistible voice is knowing what to do, the second step is actually doing it. To go from “knowing” to “doing”, you need some help. Here are five steps to help you get the most out of your voice.

Practical Steps to Develop a Charming Voice

1. If you can, get yourself some singing instruction from someone who knows how to guide you in learning a new voice. You’ll probably pay for this. It will be worth every cent.
2. Join a church or community choir that provides some instruction in voice production. Just being in a group may give you the confidence to open up and try new behaviors you would never do by yourself.
3. Use my book, It’s the Way You Say It for exact instructions on these techniques and you can use my CDs The Sound of Your Voice to give you the auditory guidance to supplement the book.
4. Experiment with your new voice with people who wait on you in restaurants or the dentist’s office. You can develop more skill and comfort using a changed voice with people who are not emotionally important to you.
5. It is a good idea to learn appropriate poetry so you practice and memorize it in your resonant voice. The poetry could come in handy.

All is fair in love and war, they say. And a sexy voice simply cannot be beat. Use this to develop a charming voice

Here is an interview of me where you learn more tips to make your voice charming:

Why Stress Makes Communication Difficult

You find it hard to communicate in stressful moments. So do I. There’s a reason why it is hard to listen and not yell in tough situations that all relationships face. Science proves it is near impossible for you to communicate well when under stress.

The body experiences a primal response that agitates people in conflict. A stressed guy will tense his face, breathe shallowly, raise his voice, respond faster, and not think clearly. If you controlled these body responses, you would not be stressed. Not only does tension hurt your communication, it creates a viral effect. Your stress infects those around you.

Conflict is probably synonymous for you with stress. To be in conflict with someone is to be stressed. For me, I must have my mental and physical tension under control so I can communicate effectively to improve my relationships. If I do not manage my stress, it inevitably gets the better of me, as it will to you.

Stress makes us mentally ill. A psychiatrist could diagnose you with depression, mania, psychosis, bipolar disorder, or another mental illness when you are stressed. The difference between you and someone diagnosed with one of these mental health problems is the time you and they spend in those states. A person diagnosed with depression feels down for most of the day while you may temporarily be depressed only when you are under loads of stress. No wonder it’s difficult to communicate well when stressed.

Fight, Flight, or Freeze Responses in Conversation

Stress in conflict evokes the fight, flight, or freeze responses. An argument, disagreement, or confrontation elevates tension as you yell, withdraw, stand confused. You do things you later regret.

Aggressive behavior towards another person temporarily feels okay, but then reality kicks in as you feel even more stressed from hurting the person. When you try your best to hide tension, your suppressed emotions eat at you to later hurt your relationships.

A psychiatrist could diagnose you with a series of mental illness when stressed. No wonder it’s difficult to communicate well when stressed.

When under stress, your communication style will change in response to the situation. You can go from a cool, collected person one moment, yet when a stressful situation impinges your tolerable threshold your calm style can quickly shift to aggressive or submissive behaviors. The behavior you fall back on in stressful situations is the one you found comfortable in the past that offered momentary protection.

When someone surpasses their tolerable degree of tension, telling them to get their act together or to communicate better, does not work. It won’t work for you either. It’s human extinct to block external factors, such as other people’s feelings, and listen to internal ones as your interpersonal communication skills decline. Better communication in intense conflict is a matter of managing stress otherwise it is next to impossible to deal with conflict.

“What Did I Say?” – Memory Loss and Other Dangers of Stress

Stress motivates us to take action, but it too often works against us. We yell, withdraw, or shut-down in tense communication. Our bodies produce cortisol, known as the “stress hormone”, to compel us into action. Without this double-edged hormone, we would accomplish little. If you are completely relaxed in conflict and untrained in good communication skills, you could overlook the problematic issue or give an unsympathetic response.

Research has shown cortisol to improve cognitive functioning. Too much cortisol, however, causes impairment. If you have ever forgotten what you said in a verbal fight, cortisol has literally shut off short-term memory. Cortisol obtrudes neurotransmitters that are chemicals responsible for communication between neurons and other cells. That is why you can memorize a speech 50 times and forget it when you present it. A stressful crisis temporarily results in a blank mind.

Stanford neuroscience professor Robert Sapolsky found that cortisol also causes long-term memory loss. When the receptors for cortisol located in the hippocampus (the part of the brain responsible for long-term memory) gets flooded overtime, it melts like microwaved Swiss cheese.

The affects of stress are too numerous to list here. From rapid aging of the body and heart disease, to poor sleep and skin conditions, the effects are real. You need techniques to manage your stress; not just for your communication, but also for your health.

Stress Reduction Tips: 9 Key Lessons for Intelligent Stress Management

We need to attack stress deep within our neurology where it originates. Thinking positively or talking yourself through stress isn’t going to reduce tension. I have developed nine effective ways and techniques to manage stress you can use to keep calm in stressful moments so you can communicate better and live a happier life:

1. Prevention is the best cure. The best technique to deal with stress is to stop it before it begins. Create the appropriate measures, boundaries, and strategies to interrupt rising tensions. If the tension between two people rises beyond a safe level, one strategy is to pause, walk away, punch a pillow, and take slow deep breathes before commencing the conversation. You can incorporate other stress management techniques listed below into your plan to be more calm in conflict.

2. Accept your feelings. Never tell yourself you shouldn’t feel what you do. Do not say, “I shouldn’t be feeling stressed right now.” You must accept your feelings otherwise they will persist or repress into forms that severely affect your mental health and ability to effectively communicate. When you accept your stress, you move forward to taking personal responsibility.

3. Accept responsibility for how you feel. It is tempting and easy to release stress on other people. Do not treat people inappropriately. If you treat people in a way they don’t want to be treated, you make them tense, which they will be happy to put back on you.

Blame makes you more stressed because anxiety is related to events within your control. What is beyond your reach makes you anxious. If you blame your shouting spouse for making you angry, your anxiety and stress will remain because you have little influence over your spouse’s voice.

When you accept responsibility, you eliminate blame. You live in truth. You do not become a victim of others. You take control of your feelings. Your new levels of responsibility cause you to do something about how you feel.

If someone causes you stress, address the person about the problem. Explain to them how you feel, why you feel that way, and what can be done to fix the problem. Be problem-oriented; not person-oriented.

4. Breathe. When tension in your body rises, you automatically take shallow breathes. This is one of the first stages prior to full fight, flight, or freeze responses that hurt effective communication. When your stress levels rise, take several deep, slow breathes and you will instantly reduce your stress levels.

Accept stress. Never tell yourself you shouldn’t feel what you do.

5. Take time out. A walk away is guaranteed to refresh your mind. Don’t call for the travel agent to book a Caribbean cruise though, because a temporary break is all you need. Go for a walk or workout at the gym. Be active to release hormones that counter stress. Exercise is the body’s emotional reset button.

Absence from the situation that created the tension takes your mind off the problem. It gives you clearer thoughts to attack the problem. Be sure to address the problem after your time out otherwise you will only temporarily avoid the real issue.

6. Be flexible. Stress is like the sunrise and sunset. It is inevitable. It is a part of your human body. Therefore, the best way to deal with it is to change your behavior and communication.

Be soft; not brittle. Recognize signals of stress by reading people’s verbal and nonverbal language, then adjust yourself accordingly. Be flexible by going a bit out of your way for them to assist their temporary needs and wants. Don’t run around the world for them, but do be more aware and respondent of them. This can lead you to less stress.

7. Discuss the problem afterwards. Combine this tip with the prior tip of remaining flexible and you have two keys to manage tense people. You need to address the problem following the stressful moment otherwise destructive, repetitious behavior occurs. Also, if there is someone you know that finds it difficult to manage their stress in communication, you can refer them to this article by clicking the “ShareThis” link at the bottom of this article.

8. Ask others about your responses in stressful moments. You are to do this because you cannot provide an accurate self-assessment when stressed. Your short-term memory loss makes it impossible to recall information.

Awareness of your behavior can trigger a pattern interrupt. If the person says you consistently yell when stressed, raising your voice can trigger self-awareness that your stress needs to reduce before the conversation continues.

9. Listen to binaural beats. Discovered by Heinrich Wilhelm Dove in 1839, binaural beats describes the low-frequency pulsations in the brain created by different frequencies played into each ear. The brain integrates the two sounds to form a third sound that relaxes the mind.

In terms of stress, binaural beats is a miracle. A correctly made binaural beat will scientifically make your brain produce alpha waves, which is the same brain wave you have when resting. That wonderful feeling you have when lying in bed almost asleep can be replicated by binaural beats. Imagine how better your life would be by simply putting on a headphone the next time you feel stressed as you enter a relaxed state at will!

If you are after binaural beats, Paul Kleinmeulman has a good program that includes a series of binaural beats for different purposes. You can check out his program here, where you will learn more about the proven science behind binaural beats, which can make you motivated, sleep better, intensify your focus, learn efficiently, and keep relaxed.

Conflict does not need to be synonymous with stress. Neither has to make you miserable. Stress can be a good thing when managed with the above tips.

Your body experiences stress because it is threatened in conflict. Do something about it. You don’t want to feel the same way in a fight as you do when watching the Simpsons. Harness this primal response and you will be communicating more effectively in your next confrontation.

He feels less than the executives who are dressed in suits while he wears a basic business shirt and slacks. He poorly knows the executives and finds it hard to socialize with them making him feel even less as a person. Regardless of the superficial reason for his difference, the real problem is his inferiority complex.

What is an Inferiority Complex?

A psychologist in 1912 by the name of Alfred Alder wrote a book titled The Neurotic Character. His research in the book founded a popular area of psychology known as the inferiority complex, a term that describes a sense of inferiority an individual feels about oneself towards others. It revolves around social status, power, ego, and dominance. You have an inferiority complex when you feel less than people. You think other people are better than you.

An inferiority complex can arise when you experience an imagined or conditioned feeling of inferiority. For most people it is a combination of imagination and subtle conditioning. You feel inferior when an event takes place. This makes you feel less than others (conditioning aspect). Your mind (imagination aspect) blows out your understanding of the event beyond what seems reasonable to another person.

Mitchell in our example feels inferior because he thinks the executives are better. His inferiority has nothing to do with not knowing the executives, being dressed differently, or having a less prestigious job. His interpretation of the situation makes him feel below standard and creates inferiority.

The conditioning aspect in Mitchell’s example is his actual differences to the executives. He is wearing different clothes to the executives and he is not “a part of the group” based on his employment status. The imagination aspect for Mitchell is his clothes fall below standards (if there was a dress code, it would be part of conditioning), the executives are better than him, the executives want nothing to do with him because of his difference, plus other irrationalities he thinks make him less of a human. The big difference between conditioning and imagination hold the answer to cure your inferiority complex.

How Your Inferiority Started: Conditioning

“The inferiority complex is all in the mind. Simply stop thinking you’re inferior because you’re not.” That is a lie. If it were that easy, millions of people at sometime would not experience feelings of inferiority. The inferiority complex is society’s psychological black plague that devours too many lives.

My main motivation for writing this article is to give you accurate information to overcome the problem based on what works. This is a collection of the most useful advice on the inferiority complex I synthesized over the years, along with specific lessons I developed to overcome my inferiority complex; unlike personal development teachers I know of who solely emphasize positiveness to overcome feelings of inferiority.

I did some brief browsing on the web to see what information was available on the inferiority complex, and most of the advice offered is harmful. “Experts” were telling people “things will get better”, “be more positive”, or “it’s not so bad”. If you have the inferiority complex and someone says similar things, you understand the massive frustration caused from the misunderstanding when someone gives you such poor advice.

Positive thinking can be nicely understood through an analogy in a Bible verse. In Luke chapter five (NKJV), Jesus was talking to complaining Pharisees. Jesus replied to them in a parable so they would be more likely to understand:

No one puts a piece from a new garment on an old one otherwise the new makes a tear, and also the piece that was taken out of the new does not match the old. And no one puts new wine into old wineskins; or else the new wine will burst the wineskins and be spilled, and the wineskins will be ruined.

The garment and the wineskins examples are what positive thinking does to our self-image. A new patch over the bad garment improves the garment a little bit, yet it is still its same old self. If new wine (positive thinking) is poured into old wineskins (your poor self-image of feeling inferior), then nothing good will result. It is a battle of willpower and what is known as creative imagination.

Positive thinking can slightly improve the situation, but in the end it usually results in frustration as your willpower becomes exhausted. Willpower results in an oscillation between the problem and an absence of the problem – failing to create a permanent solution. You cannot use self-determination to cure feelings of inferiority. Whenever willpower fights creative imagination, creative imagination is the victor. I repeat for emphasis: Your creative imagination, which consists of images and feelings, will always conquer your willpower.

From personal experience and coaching others, I know first hand that a better self-image where you do not feel inferior cannot be achieved through positive self-talk, affirmations, and the like. It is unfortunate that people continue to teach positive self-talk to overcome feelings of inferiority. Positive self-talk is often nothing more than an attempt to live deliriously from reality, ignoring what really takes place.

When Doing Becomes Being – How Failure and Criticism Fuel Inferiority

Everyone has heard “you suck”. Some individuals are abused so much yet they are confident with high self-esteem. What makes high self-esteem people different to those who feel like others are better?

Primary factors of conditioning that determine whether you become inferior or rise above the circumstance is your attitude towards criticism and failure. Do not forget about the creative imagination component – the stronger influence of feeling inferior – yet criticism and failure most powerfully influence the conditioning component.

Criticism and failure will always bang at your door to success – more so as you achieve your goals. I have noticed that as readers of my newsletter (ToP Tips) and articles increase, so does the criticism. I get excited with this because I know the criticism signals achievement. Any criticism and failure has nothing to do with me – in fact, it usually has more to do with the other person.

Inferiority arises when doing becomes being.

You and I will always have our critics if we avoid mediocrity. Anyone that has achieved anything notable, sooner or later receives harsh criticism. Find a dark corner where you can hide from the world if you want to avoid criticism (but then again, you will be criticized for hiding). The Greek philosopher Aristotle said, “Criticism is something we can avoid easily by saying nothing, doing nothing, and being nothing.”

People criticize you because they either want to improve your life, desire to release their frustration, or have their own problems. Failure and criticism say nothing about you; rather, let them signal personal growth. You can take criticism as a sign of progressing in life. If I had not experienced feelings of inferiority, I would not have worked on myself and personally grown. No way would I be writing this article today. I am certain I would not teach any communication skills.

You will never eliminate criticism or failure. The conditioning aspect of inferiority will never vanish. This means to overcome the inferiority complex you cannot expect to avoid failure, dodge criticism, and achieve perfection. You must learn, move on, and maintain a goal-focused attitude to overcome an inferiority complex.

Criticism and failure will never stop as long as you pursue goals. Problems arise when you let the two burglars get a foot hold within your life. You come to feel inferior by associating criticism and failure with how you see yourself. The thieves steal valuable mental goods important to your success.

You will always do things in an inferior way to what other people can do – there is no ignoring that – but a secret to overcome your inferiority complex is to stop associating yourself with your actions. Stop letting failure and criticism form your identity. Inferiority arises when doing becomes being. When you associate what you do with yourself, actions of doing become actions of being.

A young guy gets poor results at school. He associates his grades with his intelligence – leading him to believe he is dumb. Is he really dumb because he was too lazy to study? No. A guy who gets poor results at school and does not feel inferior, dissociates himself from the result. He does not let his lack of study and effort over the school year make him feel he is the outcome.

When you feel criticism is a signal of your unworthiness, only then does it stimulate inferiority, shame, and failure. Do not take criticism personally and think of yourself as a failure. Just criticism can be used as feedback to adjust what you do on the path of your success. Criticism can actually make you thrive.

The Three Factors of Criticism – Don’t Let These Get You Down

The reason some people feel inferior from criticism and failure, while other people flourish, is how they react to the three components of criticism: the power of the sender, intensity, and frequency. You cannot control the three components of criticism – as is true for any conditioning aspect of inferiority – but you can control your reaction to them (the imagination component).

If you are passionate about boxing and Muhammad Ali said you are a hopeless boxer, his power and status intensifies the criticism. If his criticism was delivered in an intense outburst, the criticism would make a bigger impact on you feeling inferior as a boxer. If Ali also constantly reminded you how hopeless you are at boxing, this would stimulate further inferiority. The sender, intensity, and frequency of positive and negative messages impact how we feel about ourselves.

What matters, however, is your reaction. Think of a time when the power of the sender, intensity of the criticism, and the frequency of criticism made you feel inferior. If you can – and I suggest you do – make your selected memory one related to your current feelings of inferiority. If you are a shy person, perhaps think of a time when someone told you to stop talking because you have nothing good to say.

Once you remember one or several experiences, ask yourself these questions:

• What were you thinking when the person made you feel inferior?
• What emotions did you experience?
• What self-talk followed the person’s negative feedback?
• How long did these feelings and thoughts last?
• How intense were these feelings and thoughts?

The thoughts and feelings you experience after the event determine whether your inferiority grows or dies.

After answering these questions, if you reacted poorly to the negative feedback given to you in these situations, you should now be aware of how your feelings of inferiority develop. This is big. If you have the inferiority complex or know someone with it, I hope you’re getting excited about this insight.

The powerful lesson to learn from this is that people’s criticism and other types of negative feedback have no power over you. Events do not make you inferior – it is your reaction to the events that do. The thoughts and feelings you experience after the event determine whether your inferiority grows or dies. The conditioning aspect of inferiority partly manifests through the criticism of others – if you let it. Your reaction to the event determines how you feel about yourself.

When you believe criticism signals your unworthiness, your self-worth plummets. You train yourself to feel inferior through self-criticism. You become your worst enemy. The failed events and experiences shape your identity, making you appear a failure.

Harmful feelings trail behind harmful thoughts. You start to feel inferior. You use your creative imagination poorly to evoke images of failure, misery, shame, unworthiness, and low self-esteem. All the negative messages you accepted over time mold your self-image to make you feel inferior. You eventually believe you are inferior. That is essentially how an inferiority complex develops – through poor use of your creative imagination.

How Your Inferiority Grows: Creative Imagination

Animals are preprogrammed with a set of functions for survival. I am amazed at the simple yet effective preprogramming given to birds. When the season changes, some birds fly thousands of miles straight to a destination they have never visited. Birds build nests without ever attending “Nest Building 101” or taking a course in materials engineering.

Like animals, we are preprogrammed with a set of functions that enable us to survive threats, gather food, and procreate. We have one huge difference to animals: we are goal-driven. Humans have the option to select goals while animals do not have this ability. Animals are preprogrammed from birth to live a certain life. They survive and procreate. Humans are different. We can create goals and set out to achieve them with our creative imagination.

I feel this to be the greatest part of all personal development. My creative imagination is something I get excited about. It gives me the ability to literally become who I want and so yours can with you.

The creative imagination is not so much about idea generation – though it is a wonderful technique to generate ideas. Your creative imagination gives you the ability to dream goals and visualize them so vividly that your nervous system cannot tell if the visualizations is fake or reality. You make your entire body think that intense visualization from your creative imagination is realism.

People unknowingly use their creative imagination to create their inferiority complex. They create scenarios and thoughts of inferiority from their imagination.

Unfortunately, many people waste their creative imagination. It is as if they have a billion-dollar check in their wallet and they do not cash it in at the bank. In fact, it is more like they have a billion-dollar gold nugget they do not convert to cash so they are burdened with the impossibility of getting through life by carrying it around. They let this great opportunity go to complete waste. Unless you awaken this inner giant, it will lie asleep, dormant, and do nothing productive.

The first common way your creative imagination is wasted is through aimless daydreaming and fantasizing. This lets it go to complete waste. Your mind aimlessly wanders off into a fantasy that cannot be created or which you have no desire to experience.

The second common way your creative imagination is wasted is using it to create bad events in your life. This is where the inferiority complex is derived. People unknowingly use their creative imagination to create their inferiority complex. They create scenarios and thoughts of inferiority from their imagination. They imagine rejection, failure, criticism, shame, hatred, scarcity, and loneliness; instead of acceptance, lessons, love, abundance, and togetherness. A huge difference exists here in the parallels of thinking.

The images you evoke of failure, unworthiness, and shame wastefully use your creative imagination to bring further bad events into your life. If you have fear, anxiety, or worry about what others think of you, you make this common mistake and waste your creative imagination.

There are three common ways psychologists say the creative imagination is wasted contributing to an inferiority complex: napoleon complex, cultural cringe, and superiority complex. Many more ways of waste exist yet these will help you understand the problem and how to better your self-image. Though a problem may not apply to you, learn from it.

1. Napoleon Complex (and a Sad Email)

A part of Alfred Alder’s work of the inferiority complex developed the Napoleon complex, which is a specific feeling of inferiority about one’s height. Alder named the Napoleon complex after the great military leader Napoleon Bonaparte who was said to be motivated in battle from insecurities about his height.

The images you evoke of failure, unworthiness, and shame wastefully use your creative imagination to bring further bad events into your life.

People with a Napoleon complex make up for their “inferiority” through aggressive behaviors. They feel handicapped because of their smaller stature and attempt to counter this perceived problem through aggressive behavior and a superficial layer of toughness. A smaller stature is not a true handicap as it just a perceived handicap made from the creative imagination.

Diagnosing this type of inferiority lies in identifying overcompensating behaviors from a perceived inferiority. You would have the Napoleon complex and demonstrate overcompensating behavior when you aim to put-down others who are taller than you. You would have that little extra desire to do better than those who are taller than you. You would try to make taller people look bad. The worst possible symptom of this feeling of inferiority is physically hurting taller people because of their stature. This specific Napoleon complex is derived from one’s personal feeling of inferiority and fear that taller people are better than shorter persons.

I received the below email in response to an earlier version of this article from a lady who lost her son to the Napoleon complex. The email is unchanged and used with her permission:

I am married to a wonderful man and I am a mother of three beautiful teenage children. Last October 31st, 2008, my 17 year old son committed suicide. It has been the most devastating experience of my entire life. I would like to stress first of all, that our home life was not what you would consider tumultuous. We had and still have a very loving home life. I would like to share with you my son’s story:

Jacob’s childhood was truly an awesome experience for a typical boy. He played hard and got dirty. He and Joel (our eldest son) with help from their father would pitch tents, dig tunnels, and build forts. As Jacob grew up, it became abundantly clear that he was very concerned over his spiritual affairs. I had the opportunity to teach him in Sunday-School classes and later on in his teens I would assist in teaching Confirmation classes. He was keenly aware of the many blessings we enjoyed being a Child of God. He wanted to understand the works of our Heavenly Father. When we would pray together as a family, he was very earnest and sincere for such a young man.

When Jacob turned 13, things started to change in him. He was unusually short for his age and it bothered him tremendously. I had initially thought that the “teenage idiot gene” had kicked in because he had become very short tempered, easily agitated, and extremely defensive. Because of his stature, Jacob had developed an inferiority complex. Because he was now attending middle school, I noticed he had also developed a chip on his shoulder and would easily get in anyone’s face if they picked on him. His coping methods made me uncomfortable and we constantly tried to coach him and teach him to accept himself for the talents he had. At one point, one person asked Jacob what was he worried about…many great men in history were short. He very quickly responded with the comment, “Yeah…that is because they all had to prove themselves.” In spite of his quick wit, Jacob dealt with the day to day stress of school by becoming a ghost. He rarely spoke to many kids and kept to himself most of the day.

Jacob went into the ninth grade at High School with the same issues he had in middle school. He was embarrassed at how short he was and the chip on his shoulder seemed to get bigger. Fist fights between Jacob and his brother seemed to be increasing in frequency too. The hardest part about those sibling fights was the fact that even though Jacob was considerably smaller than Joel, he would go into the fight with absolutely no fear of getting hurt. Ninth grade was very hard for us as parents to stand by and watch our son mentally mutilate his self-esteem. No matter how hard we tried to turn that tide, he would never allow himself to be consoled.

Eventually, Jacob did become taller. By the 11th grade he had filled out into a very good looking young man. He was extremely comical and made many people laugh. However, he never truly learned to like himself. He had a hard time talking to people unless he was using humor as his shield.

Ultimately, his low self-image got the better of him and he ended his life. He was more afraid of living than he was of dying.

I cried when I read the email. Inferiority is a real emotional problem not corrected by the physical defect or positive self-talk. People return to plastic surgery not to remove physical defects, but because they have emotional defects.

2. Cultural Cringe (a Worldwide Problem)

The cultural cringe is an area of the inferiority complex where people feel inferior due to their culture. Genetic appearance, pronunciation of words, or other factors of the human body vary between cultures that make the individual feel less than people in other cultures.

A few days ago I came across a lady who was experiencing the cultural cringe about her physical appearance. She had a poor self-image as she complained about the unusual features of her body. She loved how Asians looked. “If only I could look like an Asian lady,” she said. Her idea that other cultures are better than hers made her feel inferior.

Feelings of inferiority damage your communication with yourself and others. The cultural cringe makes you hate certain people, cultures, situations, and events. Your subconscious will be so poisoned with imaginary beliefs that are powerful enough to destroy your happiness and relationships.

3. Superiority Complex (and the Biggest Myth About Fixing an Inferiority Complex)

The superiority complex is a feeling of superiority over other people. Some experts and bloggers dangerously suggest it is the solution to an inferiority complex.

Let’s return to the scenario where Mitchell is in a room full of successful executives. If Mitchell had a superiority complex or attempted to feel superior, he would criticize the executives to pull down their status to feel better. Another form of the superiority complex is demonstrated when Mitchell tries to lift his status by portraying how better he is than the executives. Both of these techniques attempt to lift his status relative to the executives and fail to overcome his inferiority complex.

I was tricked to believe from books and blogs that feelings of superiority were the secret to overcome inferiority. After years of frustration, I can tell you feelings of superiority cause you more pain than what it removes.

You fail to overcome feelings of inferiority by becoming superior. You try to feel bigger, faster, smarter, wiser than peers. This only leads to frustration and inferiority. This solution is a temporary patch on a wound too big. It takes most people an experience of significant superiority, such as earning a million dollars or being popular with the opposite sex, to realize they still feel inferior.

If you try to feel superior, you still compare yourself to the false measurement stick that judged the inferior you.

If you try to feel superior, you still compare yourself to the false measurement stick that judged the inferior you. External validation is required to prove your superior self-image. If you are put out of place through ignorance or you are made to feel less superior, you attempt to grab back your non-existent podium of superiority by criticizing others and using similar behaviors to lift you status.

If a person’s need to compete against another is driven from insecurity to feel superior, does a superiority complex exist? I think it does exist, but an inferiority complex can be used to explain someone with a superiority complex.

What is Your Perception of People You Aspire To?

Everyone is superior to you in some way, but they are not superior in who they are. There is no question people are better looking, more popular, and wealthier than you. The problem is the transition from doing to being. Sufferers of the inferiority complex overcompensate for these differences.

Referring back to the Napoleon complex, most of us tend to be controlling or aggressive beyond height. All of us have our own – often strange reasons – for feeling inferior that we dare not share with anyone.

A common example of overcompensating behavior is when an attractive lady feels insulted purely because of another woman’s looks. Women are very competitive in dating and can feel inferior to a more attractive lady so they criticize, tease, and display other insecure behaviors. A shallow woman tries to raise her self-esteem by being better than other women.

It disgusts me to hear both men and women pull another person down. I too often see unsuccessful, unhappy people criticize a successful, happy person. These critics are no better or inferior than the people they criticize.

What is your attitude towards people who are better than you in certain areas of your life? How do you feel towards people who are more attractive than you? How do you feel towards people who are your superiors at work? Do you feel inferior? Do you feel they are better than you? Do you need to pull them down from their podium by criticizing? Are you inspired, excited, and thrilled to see others succeed?

Take your time to think of and relive relevant experiences. Your recollections hold important understandings of your inferiority complex.

How to Accept Yourself No Matter How Much You Suck

A secret to overcoming the inferiority complex is accepting who you are as a person. When you accept your uniqueness, you no longer compare yourself to mystical standards. I estimate 50% of people have the inferiority complex. Our perceived standard is a joke! You are not inferior or superior to anyone nor is anyone inferior or superior to you. We are ourselves. You are you. Mitchell is Mitchell.

People say, “Just be yourself”. That is awful advice. If you continue to be yourself, you continue to have poor habits, thoughts, feelings, and results.

Being yourself is different than accepting your uniqueness. A guy who knows he is unique can grow as a person and “not be himself”. He accepts his uniqueness and still becomes more than he was yesterday. He becomes his best self. No matter what he does, he will always be unique. When he accepts his uniqueness, he does not compare himself to other people.

Next time you feel inferior, challenge those thoughts by investigating why you feel inferior. You will realize your comparison is based on a mystical benchmark. The people you measure yourself against are not the true measurement stick. They are not you. You are your true measurement. Compare yourself with the person you were instead of contrasting you with other people. Neuro-linguistic programming calls this technique a “self-to-self comparison”.

If you are shy in conversations, do not compare yourself to the extrovert, blabbermouth, social butterfly. Compare your present shyness to your shyness one month ago. Get satisfaction from knowing you’re becoming a better person. Many variables make you unique – your family, friends, co-workers, upbringing – the list goes on. It is foolish to compare yourself to others.

You can enjoy your journey of personal development without realizing your ultimate goal by seeing progression in bettering yourself. When you make your past the benchmark, you begin to heal. (Read Anthony Robbins’ Awaken the Giant Within to learn more about enjoying your journey. Robbins teaches you how to adjust your values so you become happier and self-motivated on your journey instead of relying on an end result to be happy.)

Self-Image: The Human Thermostat

The core secret to overcome your inferiority complex is changing your self-image. The self-image is how you perceive yourself. It is a mental picture of who you are. It does not have to be truth as you have seen in the inferiority complex where you are not inferior. The self-image is your image of yourself.

The great Dr. Maxwell Maltz, author of Psycho-cybernetics, was a plastic surgeon in the mid 1900s. He operated on many individuals who felt inferior due to their “unusual” looks. Most of the individuals did not look unusual; it was their self-image that blew their looks out of proportion. They had used their creative imagination to create a dangerous false image of their physical appearance.

Dr. Maltz operated on many who despite successful plastic surgery remained feeling inferior. They returned to him requesting more surgery as they sought to look like famous individuals. He would again operate on them only to have the clients still dissatisfied with their appearance.

For some of his patients, this was not the case. Some individuals’ feeling of inferiority disappeared after plastic surgery while others even had their emotional scars cured without ever going under the knife. This made Dr. Maltz curious. Why did some people with healed “outer scars” like facial deformations that were successfully operated on still have “inner scars” of inferiority? From his research emerged modern self-help psychology. He is the founder of visualization, creative imagination, self-talk, and changing the self-image.

Your self-image… controls what you can and cannot do. If you see yourself as inferior to others, this self-image ensures you remain inferior.

Dr. Maltz discovered that each hurtful word, thought, and experience over a person’s lifetime accumulated to form a poor self-image. He began to teach people how their self-image was shaped and how they can be more careful with their own words in shaping another person’s self-image. What mattered most was what he called the “creative imagination” that contained the self-image. He discovered a person’s creative imagination shaped one’s self-image to determine feelings of inferiority. We have been working on yours throughout the article.

Your self-image has tremendous powers. Your self-image controls what you can achieve. It controls what you can and cannot do. If you see yourself as inferior to others, this self-image ensures you remain inferior. No amount of positive thinking, willpower, or self-determination cures a feeling of inferiority when an inferior self-image exists. Dr. Maltz in The New Psycho-cybernetics, profoundly explains the power of the self-image to shape our behavior and achieve what we desire:

The self-image controls what you can and cannot accomplish, what is difficult or easy for you, even how others respond to you just as certainly and scientifically as a thermostat controls the temperature in your home. Specifically, all your actions, feelings, behavior, even your abilities, are always consistent with this self-image. Note the word: always. In short, you will ‘act like’ the sort of person you conceive yourself to be.

A person that weighs 250 pounds can drop to 210 pounds through willpower and determination. If the weight-loss took place out of willpower, however, the person will return to his true self-image weight of 250 pounds. You can decrease the girth of your stomach through grunt force, but if your self-image has not adjusted to your new weight, your old weight will return. The room temperature can fluctuate a few degrees depending on who enters and leaves the room, yet the thermostat always returns the room to its set temperature. (For more discoveries on this fluctuating problem, read this article titled “Why Problem Solving Doesn’t Solve the Problem and the Real Solution to Permanent Change”.)

The same rule holds true to become more muscular. If your self-image is a thin-body, you will have a tough time packing on muscle. Arnold Schwarzenegger at 15-years was thin. What set him apart from other bodybuilders was his self-image. He would visualize his new muscular body each time he performed a rep at the gym while other bodybuilders would fantasize over bikini models. In 1980, Schwarzenegger claimed his seventh Mr. Olympia title and become the icon of bodybuilders.

A person that aims to lose weight through willpower uses forward goal-setting. If you use forward goal-setting, where you set a goal to achieve and work towards it, you will fail. As I have repeatedly said, positive willpower cannot overcome a negative creative imagination. Your creative imagination will always win.

Apply this to other areas of your life. Stop trying to use willpower to overcome your inferiority complex or to achieve some other goal. It cannot be done for permanent results. What you need to do for all your goals is use backward goal-setting where you set a goal to achieve and begin doing the things now that you would do upon achieving that goal.

To do this you need to awaken your creative imagination by immersing yourself in an imaginary environment where you achieved your goal. Your aim is to visualize yourself immersed in an environment so real that it feels like you achieved it.

I will run through a complete exercise you can do right now to overcome your inferiority complex. You are to primarily rely on this technique to overcome feelings of inferiority. When the technique is used over time on a frequent basis, your inferiority complex will evaporate.

Exercise to Cure Your Inferiority Complex and Boost Your Self-Image

The exercise is an intense visualization. The nervous system cannot tell a real event from a fake event. Studies have repeatedly shown that when we visualize, the body experiences physiological responses that mimic action. The mirror neurons in the premotor cortex of the brain become activated from visualizations in the same manner as doing the action.

This is not the exercise, but imagine you are in a real fight. Hear the yelling, swearing, and abuse. Feel the air. Taste the blood. See the people gather around you. Look at your angry opponent. By immersing yourself in the environment your physiology will appropriately respond. Your body will release doses of adrenaline as your heart rate increases along with a heightened awareness. The more real your visualization is, the more your body responds as if it were a real experience.

To demonstrate the exercise I encourage you to use on a daily basis, I will walk you through what I would do in Mitchell’s situation.

I firstly slow down my breathing. Notice present tensions in my body and make a conscious decision to relax that part of the body. Next, I visualize myself walking confidently into the room full of executives. Shoulders are back, posture is erect, neck is straight, and my strides are slow. I make strong eye contact when others look at me. I smell the champagne and hear the chatter and smile at hearing the occasional loud laugh. I see the gray walls and people’s black shoes.

I feel the wrinkles around my mouth as I smile when greeting an executive. I feel a person’s hand as I give them a firm handshake. People are warming up to me as I communicate complete comfort with myself. I am poised. I love myself and have no need to compare myself to other’s standards. I am proud in knowing that I am becoming a better person. I am a unique individual.

That is a brief example of what I would feel and see in my mind’s eye. I encourage you to go into more depth. Create more details. Visualize what it is like to not worry what people think of you. Smell the air and touch the surfaces that are around the non-inferior you. Thorough details are extremely important. Make it so vivid that it becomes real. Use your five senses: taste, touch, sight, smell, and hearing. These focused visualizations will give you a new self-image.

Run through constructive visualizations everyday. It may seem like a lot of effort, but this is your life we are talking about. You are important. You run through visualizations everyday. The exercise has you control imagery you would otherwise waste.

I also encourage you to use positive thinking, which I earlier “bashed”. Positive thinking is a valuable tool when used in conjunction with your creative imagination. Combine these two great tools together with the many other tips in this article and you will soon overcome your inferiority complex. After all, your inferiority complex developed by using these tools in a negative fashion.

You will never eliminate all thoughts of inferiority because it is human nature to think the occasional demeaning thought. You do not need to feel inferior, however. The difference is whether you let the occasional thought and feeling grow.

If you still feel helpless from feelings of inferiority, please book an appointment with a therapist. I don’t want you to end up like Jacob.

(Please post a comment or story about your inferiority along with how this article has changed your life. You are by far from alone in experiencing inferiority. I could have easily charged for this report, but decided not to. I want as many people to read this as possible. This can be more easily accomplished with your help by telling your friends, family, and co-workers about the article. You do not know the feelings of inferiority someone could have that is damaging their life. Do them a favor. They could be forever thankful for your thoughtfulness. Email them by clicking the social media buttons below.)

(I have reposted people’s comments below from an older version of the article.)

Wow! Talk about an amazing list of contrasting fears! The truth about fears is they seem stupid and irrational. What fears do you have that drive you crazy?

You can fear one side of the story and the other at the same time. It is possible to simultaneously fear talking to someone new and not meeting new people because fear hides the truth. I will reveal the truth about fear to you in this article.

Fear creates an experience through a smoke screen. It makes you uncertain of what is ahead. The acronym for fear is False Evidence Appearing Real. Fear does not want you to know the truth about itself and yourself.

Fear can immobilize your body. You can want something, but fear sends what seems like a massive electromagnetic pulse through your body to shut down your ability to function. Unless you suffer from poor health, this is a facade, a survival mechanism to protect you from something that will not hurt you.

According to Susan Jeffers, Ph.D. in Feel the Fear and Do It Anyway, there are five truths about fear. Whatever you fear, provided the fear is not physically dangerous like the taking of drugs, the following five truths apply:

Truth #1

The fear will never go away as long as I continue to grow.

It is far more comforting and exciting to experience growth and live in fear than to live paralyzed by fear.

Fear is a survival mechanism hardwired into the human mind that makes you think danger and pain resides in the darkness of the unknown. Our ancestors feared when they ventured into new lands because the environments were unfamiliar and potentially life-endangering. Fear will continue to protect you as long as you grow emotionally and mentally. Do not want a fearless life if you desire to grow. As Thomas Leonard, a personal coach, so bluntly put it: “Fear is natural. Be with it.”

Once you explore territory unknown to you, new fears arise. I know it is uncomfortable to hear that, but I am hear to tell you the truth that fear does not want you to know. It is more comforting and exciting to experience growth and live in fear than to be paralyzed by fear. Be excited to know that fear will exist if you live a life worth living.

Truth #2

The only way to get rid of the fear of doing something is to go out and do it.

Truth number two sounds contradictory to truth number one. Both truths are still truths. You fear because uncertainty looms over your ability to handle the situation. “Fear comes from uncertainty,” said 17th century English playwright William Congreve. “When we are absolutely certain, whether of our worth or worthlessness, we are almost impervious to fear.”

Fear will always exist in your life. The only cure to fear and social anxiety is to accept it and do it. When you do the thing you fear, whether it was a facade or not, you build confidence in your ability to handle the situation. Personal development expert Anthony Robbins said, “Do what you fear, and the death of fear is certain.” Action will conquer fear any day. By acting in the face of fear, you transform the uncertain into the certain as the unknown becomes known.

Truth #3

The only way to feel better about myself is to go out and do it.

When ridden with fear, we reason that we will take action once we feel better about ourselves. “When I’m ready, I’ll…” “If I can… then I’ll…” “I’ll wait till I’m…”

You will not feel like a better person or build more self-belief in your ability until you do what you fear. Stop waiting for whatever it is you want to change! Change your ability to take action.

While self-esteem boosts you ability to take action, go the quicker and more direct route: take action to boost your self-esteem. Confidence builds on itself like a good financial investment leading to more positive feelings about yourself. You feel good about yourself when you dive into action. Stop wanting to be a fearless public speaker before speaking in public. Do public speaking to be a fearless public speaker.

Truth #4

Not only am I going to experience fear whenever I’m on unfamiliar territory, but so is everyone else.

You fear because uncertainty looms over your ability to handle the situation.

It is comforting to hear this truth. Every public speaker and writer I know suffered or currently suffers from fears and insecurities over the judgments of other people. These are strong, powerful people who do not let their fears stop them from reaching their life’s mission.

Fear wants you to think it is a unique psychological problem, but it really is an educational problem. Those around you and those you envy also experience (or once experienced) what you fear. The insecurities you feel are unique, unites you with everyone.

Truth #5

Pushing through fear is less frightening than living with the underlying fear that comes from a feeling of helplessness.

Fear encompasses uncertainty, but it is scarier to have the certainty of living a fear-controlled life. The fear of being ill is scarier than seeing a doctor. The fear of having a divorce is scarier than addressing a tough relationship problem. The fear of having no friends is scarier than approaching someone.

When you have a purpose greater than fear, you become courageous. “Courage is not the absence of fear,” said Ambrose Redmoon, “but rather the judgment that something else is more important than fear.” Create a life mission more important than fear to compel yourself to face things you previously were scared to confront.

Repeat each of these truths at least 20 times every morning and night. When you continually affirm the truth, you will accept it as truth. You will no longer be tricked by fear.

I am excited to finally reveal how fear is False Evidence Appearing Real. Follow the five truths in this article and you will see the light fear hides from your eyes. Live a fear-filled life!

UPDATE: As a follow up to conquer shyness and your fear of talking with people, read The Only “Cure” for Social Anxiety Disorder and Achieving Social Freedom.

Mel Helitzer is a professor at the Ohio University in Athens, Ohio. Though a humorous professor seems to be an oxymoron, he has been described as the “funniest professor in the country” by Rolling Stone magazine. After reading this great book, I can see why because I found myself laughing on many occasions. The material he teaches works!

I purchased this book because I heard great things about it and wanted to teach others how they can be more humorous in conversations. The book’s title doesn’t do it justice as it isn’t just good for writing funny. It is also a good door stop. (That was my attempt at the understatement technique.)

Seriously, it is a great book to become a funnier person. If you’d like to be able to write a few funny jokes for your speeches, have funny conversations, cheer up your spouse, or make your team at work laugh, you are bound to find this book a great read.

Some people will be skeptical of this book and any book that teaches you how to be funny. People say things like, “You can’t teach people to be funny” and “You’re either naturally funny or not”. If humor can’t be learned, it would be impossible for comedians to improve their acts as they wouldn’t be able to become funnier. Humor is a communication skill that can be learned like any other. It is also valuable like any other.

Comedy Writing Secrets starts by addressing these issues people have with comedy and humor in the first section plus a few other issues commonly related to humor, like uncovering why we laugh. The reader is given many techniques in the second section to be funny like understatements, exaggerations, play on words, paired elements, triples, and realism to name a few. The third and last section deals with creating humor for specific situations like speeches, cartoons, cards, salesperson, radio, television, newspaper columns, sitcoms, and stand-up comedy. People uninterested in comedy writing can skip the third section of the book. The meat and potatoes of learning how to be funny is in the powerful second section.

…you will understand why humor works while getting plenty of laughs.

It is said to be the number one book on learning to write funny. It is a quality book that focuses on the content of humor. There a few tips on how to deliver humor, such as not giving away the surprise part of your joke away with your body language and using silence to build tension, but Comedy Writing Secrets mostly teaches you how to construct the right words to be funny.

The book is filled with hundreds and hundreds of classic examples from comedians like Woody Allen, Bill Cosby, and Chris Rock, plus many lesser known persons. The examples are well fitted with techniques described by the author so you will understand why humor works while getting plenty of laughs.

The power behind this book is in the exercises you do at the end of each chapter. The exercises provide a step-by-step guide to write funny jokes. If you do the given exercises, which can take anywhere from 1 to 30 minutes per exercise, I guarantee you can develop original jokes. Keep in mind that the book isn’t just about developing jokes, but learning how to construct humor so you become natural at it. Once you do the exercises, you’ll find yourself naturally using the techniques in conversations.

For your laughter, or lack of it, here’s one I made myself in an exercise from an early chapter:

My wife always complains about the two of us not having luxurious meals. We sit down at the dinner table and she’ll nag me about wanting to have a nice meal in a restaurant. One angry night she told me, “Come on! Take me out!” I finally had enough of her nagging so I agreed and took her out… with a shotgun.

Like all humor, some people will find it hilarious while others will think it’s stupid. I have never made a joke before and cannot even remember more than 10 jokes so you are more than capable of doing what I did or doing it better.

Overall, I was impressed by the book. This is my first book I’ve read on becoming funny. Now I understand why things are funny and how to be funnier. It is a great book I recommend you get if you’d like to have a laugh, feel good, and become a funnier person. You can grab your copy of Comedy Writing Secrets from Amazon by clicking here today.

(If you want to be funnier around friends and in general conversations with people, get my Big Talk program. Once you download the course, you’ll have a rare one-time opportunity unavailable anywhere else to download a report that’ll show you how to make people laugh without telling jokes or being a clown.)

Dale Carnegie’s name is synonymous with How to Win Friends and Influence People. Though The Quick and Easy Way to Effective Speaking is not as popular Carnegie’s all-time classic, possibly because of its narrow market in public speaking skills, it lives up to Carnegie’s name. (If you haven’t read Dale Carnegie’s all-time classic How to Win Friends and Influence People, with over 16 million sales you’re missing out.)

Originally called Public Speaking and Influencing Men in Business in 1931, Dale’s wife, Dorothy Carnegie, revised the book, and renamed it The Quick and Easy Way to Effective Speaking in 1962 with Dale’s notes and suggestions before he passed away. With many improvements made possible from the couple’s speaking experiences and the Dale Carnegie Organization, this book is a great primer in effective public speaking.

Dale Carnegie taught public speaking for 40 years and has transformed public speaking into a skill anyone can develop. He has seen what works, what doesn’t work, and what works brilliantly. He has helped thousands of people overcome their fears of public speaking to present exciting speeches that hook the audience’s attention.

The book has 5 parts with 14 chapters. It begins with the basics of public speaking. You learn how to choose a topic, express yourself with excitement, and improve your speaking skills. Other bits of advice to improve your speaking skills include how to let others know your thoughts, cut-down the number of points in your speech, and sincerely appreciate your audience.

Dale Carnegie has transformed public speaking into a skill anyone can develop.

The most repeated point in the book is to choose a topic that interests you then get excited about it. Convince yourself that what you have is worth sharing and you will convince the crowd to attentively listen. Choosing a topic that excites you will make you talk with interest, vocal variety, and good body language because 93% of our communication comes from nonverbal communication when we discuss our likes or dislikes.

This book has the same style of writing as How to Win Friends and Influence People. Many stories are delivered in an easy-to-read language along with the practical simplicity of the advice. While it takes time to develop public speaking skills, the advice given is the easy way to effective speaking because it leverages our natural abilities and knowledge.

A brief review of the table of contents is below:

I have left out in-depth detail of parts two, three, four, and five because there are too many points to list here. (I guess you’ll just have to read it yourself!) A full summary of each part is found conveniently at its end for quick reference so you can revise and easily memorize what you have read.

In my opinion, the advice offered on how to give an impromptu speech (a speech where you’re given a topic on the spot) is the best part about the book. I have always struggled to think quickly on my feet by speaking smoothly on a topic I was just given, but the advice Carnegie shares is helping me solve the problem. I am quickly improving, becoming more confident, and talking longer – and these improvements will continue because you learn how to continually improve your speaking skills.

I highly recommend you get this book to improve not just your public speaking skills, but to also better your conversation skills, remove self-consciousness, and boost confidence. Effective public speaking can give you these benefits. If you haven’t already grabbed your copy of Dale Carnegie’s The Quick and Easy Way to Effective Speaking, you can get yours from Amazon by clicking here.

Why is it that urban legends, conspiracy theories, and public health scares can reach the other side of the world; while most businesses, teachers, and public speakers cannot get their ideas to reach a person two feet in front of them? The answer lies in Made to Stick.

Everyday we get pounded with information from people. Most of it slips straight off us like food sliding off Teflon. “What information consumes is rather obvious: it consumes the attention of its recipients,” said Herbert Simon, winner of the 1978 Nobel Prize in Economics. “Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Chip Heath and Dan Heath’s Made to Stick shows you how to grab people’s attention in an information rich economy, get your ideas through, and make the message stick with a simple formula. The two authors use their first of six principles, “Simplicity”, in their stickiness formula by making their six principles form an acronym SUCCESs:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

Reading a book about sticky ideas makes you hope the authors’ make their own principles sticky. The Heaths use what they teach. Each principle contains real-life, and not so real, examples of ideas stuck in people’s minds. The stories used are entertaining. Most notable is the urban legend of Kidney thieves.

While Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University and Dan Heath has conducted research for Harvard Business School, they don’t throw technical information at you – that would break their principles. Their book embodies entertaining and practical stories. They also provide you with exercises, and allow you to compare your answers with their answers, to practice the principles.

…grab people’s attention in an information rich economy, get your ideas through, and make the message stick…

Teachers, public speakers, marketers, authors – anyone interested in improving their business communication – needs to read Made to Stick. The book’s ideas focus around the Curse of Knowledge, a principle that explains why experts fail to make their ideas stick in students’ minds. Business managers fall into the trap of thinking they have successfully presented their proposal, or convinced people to buy into their idea, when they finish a PowerPoint presentation. “What they’ve done is share data”, says the authors. Expressing your thoughts is one thing; it is an another thing to convince people and have them remember your words.

I purchased the book to help me better communicate the communication skills I teach in books and articles, but I found how important it is to use as much of the SUCCESs formula in your everyday conversations. Over the past few weeks, I realize how most charismatic and persuasive persons naturally use the SUCCESs formula.

If you want you, and your ideas, to be remembered in conversations and presentations, then the New York Times Best Seller Made to Stick: Why Some Ideas Survive and Others Die is the book you need. Grab your copy now from Amazon by clicking here.