30 years before that on November 18th, 1978, 909 people drank Flavor-Aid mixed with cyanide and valium. The group knew death was imminent. They were members of a cult reportedly persuaded by their leader to drink the poison. Known as the Jonestown incident, this is one example of multiple ritual suicides committed by cult members.

What kind of power can convince people – from frightened teenagers to large groups of adults – to do something as extreme as ending their own lives? History is rife with examples of people behaving in stupid ways due to an idea put into their mind. From joining the Nazi party and being convinced to kill innocents, to joining a cult and giving up all worldly possessions, it seems the human mind is more easily “brainwashed” than we like to think.

The examples are not always extreme. If you have bought something you didn’t want that much, found yourself agreeing to something unpleasant, or changed your opinion after talking to somebody, you experienced how your mind can be influenced by others. 2300 years ago, Aristotle described the mind as an “unscribed tablet” – something easily shaped and written upon by others. We have always wondered how to brainwash people.

Aristotle described the mind as an ‘unscribed tablet’ – something easily shaped and written upon by others.

The fascination with techniques to put an idea into someone’s mind permeates our popular culture too. In the movie Inception, the main character played by Leonardo DiCaprio possesses a rare skill – he can enter the dreams of others then learn their secrets. His team is hired to appear in the dreams of Robert Fischer Jr. to plant a simple idea – the thought of breaking up then selling his father’s business empire. The assumption is a person’s mind can be altered from within, bringing him to believe the idea was his own.

If you’re like, you can’t enter people’s dreams. The core idea behind Inception rings true. The examples described show the destructive power of the brainwashing techniques you’re about to discover. Use these techniques to brainwash people, responsibly and ethically. Positive brainwashing can do anything from impress people at parties to make your relationships better.

Imagine what you could do if you were able to plant ideas inside people’s minds. You might be offered a job, a large sum of money, or a date. Those awkward disagreements could easily come to an end if you were able to change another’s mind, while they believe they thought of the solution themselves. How do you put an idea into someone’s mind? Read on.

Priming to Brainwash People: Secrets to Suck Money Out of Wallets

Primarily used by hypnotists and publicized by TV “psychological magician” Derren Brown, priming involves suggesting an idea at a level the other person is not consciously aware of. If you give someone a list of the words “chicken”, “dog”, and “pet”, then ask them to think of a word that rhymes with “hat” they’re likely to answer “cat”. Their mind is primed to think of animals.

Derren Brown often fools participants into believing he telepathically guesses which item or card they think of, when he has in primed them to think of a specific item. Let him play with you. Watch the video below to try this brainwash experiment to see if he can put his idea into your mind:

Watched it? Only then read on.

To bring the 3 of diamonds to mind, he makes a diamond shape with his hands while telling participants to “visualise the card in your mind” and hits three points in the air when asking them to “clearly see the numbers on the card”. When he pulls out the 3 of diamonds and asks, “Is this the card you were thinking of?” the majority of participants seem shocked.

Priming is used in advertising. Studies show that exposure to food advertisements increase the amount people eat that day. When you think about all the messages and images you receive every day, you start to realize how marketing companies prime us to spend. This can work in other ways: exposure to messages about old age cause people to walk more slowly, and people asked to recite the Ten Commandments before a task become much less likely to cheat. Getting somebody to think along certain lines can influence the decisions they make later.

Here’s a great party trick: prime your participant’s mind to think of yellow items. Do this by talking about or pointing out something yellow, wearing a yellow shirt, or perhaps humming the tune to “Yellow Submarine”. You can be creative. Ensure your tactics are not too obvious. A few minutes later, tell a third friend in the conversation you can guess what fruit your primed friend will say. Tell your primed friend to name the first fruit that comes to mind. Because of the yellow priming, the chances are he or she will think then say “banana”.

…exposure to messages about old age cause people to walk more slowly.

Prime somebody into being more agreeable by beginning a conversation with questions that generate a lot of “yes” responses. “The weather’s nice today, isn’t it?” and other yes-inducing questions make somebody more likely to say yes to your suggestion.

If you want to plant an idea involving money (for example, you want a pay raise), it is better to prime the person for empathy and kindness, as thinking about money automatically makes people less inclined to share their wealth. Instead, get them thinking about their social connections and their pride in their own generosity by asking them about their family or hobbies.

Word Ambiguity and Embedded Commands to Put an Idea into Someone’s Mind

The sentence “You might have decided by now” seems innocent enough until you realize it contains the command “buy now”. A method used by therapists and salespeople alike is embedding commands in seemingly innocuous sentences.

Imagine you are trying to win over a person you want to date. “You, like me, have an interest in cars,” contains the embedded command ‘like me’, while placing emphasis on certain words can also have the effect of highlighting your hidden message – e.g. “I’m not sure what you want to do, but I’m going to go out for a cigarette, if you’d like to come with me.”

These techniques, in essence, rely on clever wordplay. If you’ve ever fallen for a joke or misheard a song lyric, you’ll know how easily certain phrases can be misinterpreted. Using ambiguity in your speech can subtly convey a message without directly saying it. There are several types of ambiguous sentences, such as “I had to greet guests” / “I had two Greek guests”, (phonological) or “Woman, without her man, is nothing” / “Woman: without her, man is nothing.” (structural).

NLP practitioners and hypnotists often pronounce sentences in ambiguous ways to change their patients’ way of thinking. Think of any combination of words that sound similar, and how you could slip a hidden message into a seemingly innocent sentence. Something as innocent as “Let’s have a cup of proper tea” could bring the idea of property into a person’s head; perfect if you want somebody to consider moving house.

Watch Derren Brown plant the idea of a BMX bike into Simon Pegg’s head (with an overlay explanation of what he is doing):

How to Brainwash People by Being Incomplete

If you offer an idea to someone on a plate, the chances are they will reject it. People like to believe they are clever. We cling to ideas we believe are ours and reject ideas pushed on us from the outside. The trick is to convince the person your idea is actually theirs. This is a common technique in sales and advertising; images of attractive women wearing perfume do not tell you that buying the perfume will make you more attractive, but the pieces are there for your brain to put together.

To plant an idea in someone’s mind and have them believe it was their own, lay clues without being too obvious. It’s like Dale Carnegie’s advice to praise features in someone you want to bring forth.

If you are impatient, you will give yourself away; this is something that needs to be done over time. If you are trying to choose holiday destinations and your partner is set on Europe while you dream of Hawaii, you could occasionally mention a crime that has happened in Europe or comment on how expensive you’ve heard it is there. To promote your own idea, there are a lot of things you can do without mentioning Hawaii.

One way is to play dumb. Suggest it would be great if you could go somewhere with great beaches and cocktails, but without the stress of having to exchange your dollars. If you do this effectively and not too obviously, your partner might come to the conclusion themselves.

Once they think themselves smart for working it out, it will become “their” idea. They will be more attached to the idea. For extra effect, leave a picture of a tropical beach lying around. They might not consciously notice it, but the picture will take root in their mind and start to grow.

It is possible to pretend a person previously mentioned something – frame your idea with something like “As you were saying before…” or “I’m sure it was you who told me …” Even if they have no memory of saying this, a positive or wise statement you attribute to them can be too tempting to pass up. Many people assume they must have said it at some point, and begin to claim ownership and feel pride over the idea.

This method can also be used to give advice. If you have a friend who never takes your advice, you may be telling him or her what to do. Rather than giving instructions, ask leading questions to lay out the pieces. It might be obvious to you they need to ask for a pay raise at work. You could ask, “Have you thought about what you might do to earn more money?”

The pay raise solution will come to them in something of a eureka moment, at which point you smile and congratulate them on their idea. Therapists often use this technique to give their clients a feeling of power and control over their lives. Nobody likes to feel they need other people to tell them what to do making the technique effective.

How to Use Reverse Psychology on Men and Women

If you see yourself as a rebel, you probably hate being told what to do. What if instead of “Tidy your room!” your mother had said “I bet you couldn’t make your room tidy even if you tried”? People think of reverse psychology in very simple terms – telling somebody to do the opposite of what you want them to do. These days, most people are wise to that idea and “Don’t buy me a birthday present, then!” is more passive-aggressive than planting an idea into their mind.

Advertisers often use reverse psychology; if you’ve ever desired a product because it was expensive or limited, then you might have fallen prey to the technique. People want what is hard to get, and don’t care so much about what is easy to obtain.

Try this with dating. Once you have attraction, tell a woman, “I’m going to stop this right now; it would never work out between us” or suddenly act as if you are disinterested. For women who are used to getting what they want, this can make you far more interesting and convince them they want to be with you.

People think of reverse psychology… [as] more passive-aggressive than planting an idea into their mind.

Reverse psychology works especially well on rebellious or argumentative people. A simple statement like “You probably wouldn’t like the roller coaster; it’s too scary” can get your friend lining up with their ride ticket. Your bold statement gets them thinking, “What do they know about me?” and convinces your friend that trying the thing you suggest to avoid was their idea.

Be careful using this technique unwittingly. Telling your mate not to date a girl may get him to believe you and remain single.

Although the idea of manipulating another person’s mind is ethically questionable, remember we are manipulated on a daily basis by advertisers and politicians, whether in the form of subtle priming (“That politician said something that made me feel good; his other statements must be good, too!”) to obvious reverse psychology (“It’s expensive, so it must be good!”).

Brainwashing can be used for evil. Like any power, it can also be used to improve your life without hurting anyone. It can be used to make the world a better place – imagine being able to persuade more people to be kind to each other, to look after the environment, or to eat more healthily! The techniques outlined here, when used properly (and ethically), opens up doors you might never have dreamed possible. Of course, you don’t have to use them if you don’t want to.

NLP practitioners have a set of rules known as “NLP presuppositions” that form the foundations for the technology. They are beliefs that govern NLP. The presuppositions give you the foundation to understand how you perceive the world and presents you with the opportunity to change your reality. It is not that the presuppositions have been proven, but rather they give us opportunities and freedom to produce for effective living and better communication.

While few people agree on exact NLP presuppositions, the following presuppositions are ones I frequently stumble upon. They appear to be widely accepted. Though the presuppositions are simple, and hence can appear idealistic, think of how they can be applied to your life to change your reality:

1. The map is not the territory

This could be the most important presupposition to understand. “The map is not the territory” means we are separate from reality. The menu is not the food. The road map is not the city. The map of the world we have in our minds is not the real world.

We short-change ourselves of our full potential when we believe our mental map of the world is the territory we deal with everyday. If you take your assumptions of people’s behaviors, your position in the world, how people perceive you, or anything as reality – when it is merely your mental map painted from abstract understandings – you cheat yourself from what you can become.

Instead of interacting with the world, you interact with your map. How you treat people and yourself is dependent on the map you hold. Your map can be more quickly and easily changed than the world it attempts to describe.

2. Every behavior has its appropriate context

You may get angry in sporadic outbursts because it gives you the space you need from people. You may be a passive person because of its benefits such as the praise you receive from parents. You may be scared of snakes because when you were little a snake-bite hospitalized you for two days.

Unfortunately, the behaviors, phobias, and ways to communicate you learned from experience that served you well then limit your potential now. You let the past dictate your future. Instead of using old ways of thinking, feeling, and behaving that served their purpose in old contexts, you need to adapt new thoughts, feelings, and behaviors that are most beneficial for the present moment and aligned with who you want to become.

3. People already have their needed resources

If you take your assumptions of people, yourself, or anything as reality – when it is merely your mental map painted from abstract understandings – you cheat yourself out of what you can become.

This is the weakest of the presuppositions. It is has been reinterpreted and misused from its original intention given by Milton Erikson when he said patients in therapy have the resources to handle their present problems, not all problems.

Unfortunately, and fortunately, you are human. While you may have the resources to solve personal problems, it does not mean you are capable of solving them right now. You need to know the resources you have and how to use them. You need to learn the skills, go through the experiences, discover a book, or whatever it may be, to awaken these resources within you.

You already have the ability to visualize, feel, hear sounds, communicate, and experience other sensations. These innate human abilities are the framework for personal change. In this article, and anything I share with you, I hope to give you the ability to use your resources better to create the reality you want in your everyday awakening life by showing you how to put your frameworks to more effective use.

4. Experience has a structure

Sight, sound, touch, taste, and smell create an experience for you. These five senses hold the potential to change your identity and reality. Each habit or skill is birthed from the five senses.

Pleasant-filled and pain-ridden experiences each have a structure that use the five senses. Recurrent painful memories typically are large, bright, and up close. Painless memories of previously painful moments are typically seen in black-and-white, a single frame, and at an objective distance like in a photo – or even possibly combined with humorous music. Knowing the experience you want and understanding the structures that gives the experience, helps you establish an empowering pattern.

5. If one person can do something, anyone can learn to do it

This presupposition is modeling, doing what someone else does. It forms the foundation of NLP where individuals observe successful persons then mimic what makes them successful. Someone who wants similar success to a person they admire are to learn and do what makes the person successful, which leads to their own success. Successful individuals for centuries have modeled successful predecessors.

6. Change what is not working

The old saying, “If you keep doing what you’ve always done, you’ll always get what you’ve always got” is so true. This presupposition encourages people to stop doing what is ineffective. If you want something new, start doing something new.

It is sick to see parents use unhealthy ways of disciplining their children. Every action by the child gets a consequence placed around it. To the parent’s disbelief, the child continues to push those consequences. The parent thinks it’s the child’s problem, but the parent is too ignorant and stuck in habitual behavior to realize that what he or she does is not working.

7. A positive intention exists beneath every behavior

You might yell to be heard. Fight to establish justice. Smoke to feel relaxation. Retreat to feel comfortable. Remain in bed to avoid the pain that awaits you. These are all positive intentions.

A positive intention does not mean the behavior is correct, healthy, or the best option. Rather, knowing a positive intention or fundamental human need exists behind behaviors and communication enables you to resourcefully act. When you see positive intentions, you are more able to separate the problem from the person and update your map.

8. You cannot not communicate

I have come across many people who think it is possible to not communicate. The idea that you cannot communicate is one of the top communication myths.

You always communicate and will always continue to communicate. Your nonverbal communication illustrates the thoughts and feelings inside of you. While your thoughts remain hidden, a snicker in your smile, a wink in your eye, or a sigh of relief communicates a message without you needing to verbalize a message.

9. The meaning of communication is the elicited response

You just gave a brilliant presentation to a board of directors about a new project. Or so you thought. They rejected your idea. Why? There could be many reasons, but the underlying concept I’m painting here is the message received differs to the message sent.

A person’s response shows you their meaning of your communication. When you understand the difference between sending communication and receiving communication, you open yourself to intimately understand people. You become aware that people need to verify their understanding of your message, which allows you to adjust future communication with them.

This presupposition encapsulates another NLP presupposition: failure does not exist, only feedback exists. Every piece of feedback you receive is treated as an achievement because it takes you one step closer to what you want. If something does not get you the results you want, it only means you need to correct what you are doing. You eventually create the reality you want by having the flexibility to change.

10. The more choices, the better

The better your map, the more choices you give yourself to create your desired reality.

The fewer options an individual has, the unhealthier the person. Individuals limited in behavior feel victimized by circumstances that “give no options”. You may consider yourself to be absent of any psychosomatic illness, but there will be unhealthy areas in your life where you feel limited and powerless.

People stuck in negotiations are limited by their constraining choice(s) because choice correlates to power, influence, and change. The more choices you have personally, socially, and professionally, the more control you have over your reality. The better your map, the more choices you give yourself to create your desired reality.

11. The mind and body are inseparable

It was previously believed the mind and body are separate entities. Today, researchers, medical experts, and philosophers discover evidence each day about the mind and body influencing one another. Your thoughts and emotions affect your body and vice-a-versa.

Do not underestimate the influence your mind has on your body and the influence your body has on your mind. There is endless amounts of research that proves the strength of the two-way communication between the mind and body. Fields of study now heavily integrate the two entities that once seemed separate.

Body psychotherapy deals with the subconscious mind and body. Your experiences show in parts of your body. One particular example is bottled emotions manifest themselves in pains throughout the body. Emotional pains arise in predictable places over the body. A sore left knee signifies a fear to move forward in life.

Last night, I purged my thoughts and emotions, which remained inside of me for years, to my parents. I woke up the following morning with my worst ever headache. 18 hours later as I write this, I still have a headache – something that has never lasted more than 30 minutes for me. Such a long-lasting headache means I still have stuff to work through.

12. Action develops understanding

Regardless of the number of books you read, people you talk to, or universities you attend, you will not understand what you seek to learn until you “do”. It is only when you “do” can you fully comprehend what you intellectualize.

There you have 12 neuro-linguistic programming presuppositions. These presuppositions are given to you as frameworks. They are rules to change your reality. Live by them and soon you will be in a reality that once seemed a dream.

Richard Bandler and John Grinder are co-founders of NLP. 30 years ago they were making discoveries on human communication still being realized by today’s public. Their knowledge and understanding on the topic comes from decades of experience and modeling expert communicators so you can expect an in-depth discussion on human communication and behavior within the book.

Frogs Into Princes is a transcript from a live seminar conducted by Bandler and Grinder. Because the seminar was for therapists, most of the techniques’ applications are discussed in a therapist-patient scenario. Therapists and psychologists will find the applications of the techniques extremely useful for improving therapeutic communication with patients.

The book is divided into three main sections:

1. Sensory Experience: Representational Systems and Accessing Cues
2. Changing Personal History and Organization: Anchoring
3. Finding New Ways: Reframing

The first section was possibly the first ever discussion on accessing cues. If you’ve seen a movie where an investigator knows the suspect is lying because of the suspect’s eye movements, you’ve seen the basics of accessing cues. It is more complex than simply observing eye movements because the way we access information is dependent on the questions asked. The first section reveals this fascinating aspect of human communication.

Representational systems involves the language used in communication and matching the person’s representational system to build rapport. It involves amazing awareness of someone’s body language and appropriately adjusting your own body language to create rapport with people. Matching a person’s representational system is an effective, underused technique to migitate conflict.

The anchoring section deals with classical conditioning and learning to associate certain actions, mostly kinesthetic, to evoke specific emotions and thoughts. The extreme basics of the technique involves touching someone while getting him or her to elicit specific emotions. When you touch the person in the same manner at a later time, they will experience the same emotions when you first touched the person. (That is a very brief description of anchoring. If you try it based on what I told you, it will likely be ineffective.) The section mostly discusses anchoring in the context of overcoming fear in therapy, but it can be easily used in relationships, healing painful memories, negotiations, sales, leadership, and seduction. The application for every technique discussed is diverse.

The last section of Frogs Into Princes gives an exact formula for reframing. The neuro-linguistic technique of reframing involves changing the way you see an event to change its meaning. I have found it to be one of the greatest techniques to overcome fear and build unstoppable confidence for myself and others I’ve helped. I feel reframing is a must-have technique for any person who is interested in getting past problems and obtaining the most out of life.

The list of applications for every technique in the three sections are endless.

You would think that because the book is a transcript, the language used would be easy to understand, like the simple language used in face-to-face communication, but it isn’t. This is the greatest downfall of the book. Most parts of the book are difficult to understand because of the terminology used so a lot of “newbie” communicators will struggle to get the most out of the book. (This is true for just about all books on NLP. Nonetheless, Frogs Into Princes covers the foundations of NLP if you can get past its complex terminology.)

Even I found myself re-reading some sections five times to understand what was being said. I found the sections to loop into each other, however, where the understanding of certain parts were clearly understood in later sections. Don’t get caught in understanding everything immediately because you may figure it out later reading the rest of the book.

If you don’t mind more “complex” reads or you think your communication skills are pretty advanced, then you’re sure to get a lot out of this book and I recommend it for you. The last time I checked, the book was out of print, but fortunately it is still made available to you in quality second-hand copies via Amazon. Once you get your copy, hold on to it. You’ll see it as a valuable addition to your personal development and communication library. You can grab your copy of Richard Bandler and John Grinder’s Frogs Into Princes from Amazon by clicking here today.

You’ve been to told to see the glass half full, but how do you do it? How can you reinterpret worries, fears, disagreements, interpersonal conflict, anger, and misunderstandings to empower you, instead of disempower you? L. Michael Hall and Bobby G. Bodenhamer in Mind-Lines show you exactly how with the magical neuro-linguistic programming (NLP) technique of reframing that shows a new way of living through interpretation.

How you interpret events determines how you feel and behave. Most people, unfortunately, use harmful interpretations. A father sees his son watch television while laying on his bed. The father gives his son’s behavior a meaning of “laziness”. As a result, the father starts criticizing his son out of the lazy frame. There’s another father and son in the same scenario. This other father gives his son’s behavior a meaning of “relaxation” then lets him be.

The premise of reframing is the world has no meaning by itself. What you see around you means nothing until you give it meaning. “By mind-lines we refer to the lines (the linguistic constructions) that we connect and associate to things that create meaning formulas,” write Hall and Bodenhamer. “By the changing of meaning, our emotions change, as do our behaviors, habits, moods, attitudes, skills, health, etc. and our life.” You become empowered to transform your world when you see that you give “reality” its meaning.

Each of us has what the authors call a “map”. Our map is our understanding of reality that provide us with a direction in this world. The map is only a construct of reality (a NLP presupposition); it’s not reality itself. Mind-Lines will have you analyze your map, see its many faults, then help you construct a healthier one for your mental, emotional, and physical wellbeing. The same lines used on yourself can be used in your communication with others to change their behaviors, habits, moods, attitudes, skills, health, and life.

You become empowered to transform your world when you see that you give ‘reality’ its meaning.

In the fifth edition of Mind-Lines exists 26 reframing techniques. These 26 reframes are conceptualized in the meta-model, a model introduced in part one of the book to illustrate how the reframing methods fit together. I found myself overwhelmed at the beginning of the book as the first of four parts focuses on the meta-model theory of reframing. Once I finished reading part one, however, I realized the foundational material gave me the framework to understand and more easily use the 26 reframes discussed in part two.

When you read this book, if you have a similar experience, don’t let this small hurdle block you from experiencing the book’s power. The majority of the book will be understandable for everyone. It will just take more time than your average self-help book to read.

It is a practical book. All 26 reframes get applied to six specific statements plus many additional statements scattered throughout the chapters. The authors encourage you to try each reframe on the six provided statements, then compare your answers to the authors’ answers. I encourage you to apply your limiting beliefs to each reframing technique to feel the magic of instant change in how you view problems.

To give you an idea of how reframing is used and its power, here is an example of positive prior intention framing, the eighth reframe. The foundation under positive prior intention framing is that every behavior has a positive intention behind it. Even hurtful behaviors contain a hidden positive intent, which you sometimes must dig for to discover. A positive intention reframe in response to, “I hate it when you treat me badly” could be, “It’s good to hear that you want to be treated well. What can I do to treat you better?” This is a drastic and powerful change to a reply of, “I DON’T treat you badly! You’re the one who is mean to me!” that most people would use.

Here’s an example of criteria and values framing, the fourteenth reframing technique. This reframing techniques puts into perspective what the person deems important. You give people, or yourself, motive to change. A criteria and values reframe in response to, “You’re rude for not washing the dishes” could be, “When you tell me I’m rude for not washing the dishes, it hurts me. Is our relationship more important than the dishes? If so, would you prefer to tell me to do the dishes without hurting our relationship?” What a wonderful example of reframing a person’s behavior.

Another interesting aspect of the book is something called a “meta-state”, a term that describes a state about a state. For example, you can be angry about being stressed. Our meta-states get multi-layered and confusing. Let’s say you experience guilt from hurting your partner. You then wrap the guilt with anger by becoming angry about the guilt. The anger leads to depression about the anger. The methods in this book allows you to overpower “lower levels” with “higher levels” that give you more productivity, efficiency, a better mood, relieve stress, and generally anything else that is beneficial for you.

I have experienced the NLP technique of reframing in changing my behaviors, moods, and fears – as well as helping other people change themselves. I feel it is more powerful than other NLP techniques like the swish pattern. Knowing how to reframe is a skill for life you can use anywhere at anytime to improve yourself or another person. Mind-Lines is helpful for your personal development and relationships with everyone as it changes everyone’s perception of reality. It is a great book that teaches a great technique.

The little price of the book is nothing when you consider everything you experience in this world depends on how you frame it.

The six pages straight after the preface titled “Mind-lining a Toxic Idea”, is worth a thousand times the book itself. I say this with confidence that reading those six pages will change your life. In those six pages, the 26 reframing techniques are applied to “failure”. The word “failure” will be eliminated from your life for good if you apply the simple reframes – but it doesn’t stop there. The reframes will not only cancel limiting feelings and thoughts towards failure, but the reframes transform the concept of failure into a power energy source for better behavior, mood, skills, and health. Is living a life without failure and misery important to you? Imagine the happiness and success you would experience when failure isn’t even a concept in your life? (Notice the reframes I just used.)

To finish this in-depth review, I want to use the mind-line of story-telling. There was a poor illiterate man who lived isolated in the woods. One day while walking through the woods he stumbled across a piece of paper that looked like a map. It was written in Chinese with a few strange diagrams he could not understand. He was confused with its meaning and threw away the paper. Years later, a Chinese tourist visited the area and found the same map. With a scream of excitement, the tourist realized he stumbled upon an ancient Chinese document. The tourist sold his discovery to a collector for a large amount of money.

The map is your understanding of reality. It can give you more things than wealth if you pay attention to it. Learn to alter your map to empower yourself to change yours and people’s behaviors, habits, moods, attitudes, skills, and health. I know you want what is best for yourself and your relationships, so I recommend you grab a copy of Michael Hall and Bobby Bodenhamer’s Mind-Lines: Lines for Changing Minds. The little price of the book is nothing when you consider everything you experience in this world depends on how you frame it. You can grab your copy of the book now from Amazon today by clicking here.

If you haven’t heard of Anthony (Tony) Robbins, you are one of few people unfamiliar with the personal development giant. Anthony Robbins is undoubtedly the world leader in life coaching. He has become the face of self-help and motivation – though he does not like being categorized as a motivational speaker because he does much more than motivate people.

Awaken the Giant Within starts with a powerful chapter on decisions. Robbins says there are decision-making points in your life that drastically shape your destiny. Whether it is getting a new job, reading a book, or deciding to converse with that one person who turned out to be your future partner, this first chapter will have you realize the power of these decisions.

Additional chapters will have you plan your values, adjust your beliefs, and change your everyday use of questioning and vocabulary to get you where you want to be. These adjustments are made to maximize the pleasure and minimize the pain. Robbins says we often fail to create values, beliefs, and other components that make up our identity in a way that uses the principle of pain and pleasure. Nearly everyone desires to be successful, but the pleasure of success gets smashed down from the pain of rejection or criticism needed to achieve success. I felt this is where the book’s heart and power is at.

Some people have categorized Awaken the Giant Within as a basic neuro-linguistic programming (NLP) book, but it is much more. Parts of Robbins’ book is dedicated to NLP, though the book draws on many areas of psychology, neurology, and behavioral science to provide an outline that empowers you to take control of your life – without the jargon many NLP books contain.

You need to read it if you want control over behaviors that shape your destiny.

The self-help giant reveals techniques to remove phobias, master your emotions, eliminate bad habits like smoking, shape your values, and create new references for increased confidence. You need to read it if you want control over behaviors that shape your destiny.

The only downfalls of the book, which other people have noticed, is the wordiness and promotional content in the book. These two problems to me though are nothing in contrast to the power of the lessons contained in the book. A few extra hours of reading is definitely worth it if you can gain more control of your life. If you were to only read the 500-page book for guidance on how to use pain and pleasure, you would control your behaviors and create your future. To me, the principles of pain and pleasure were the book’s strongest point.

I took over five pages of A4 notes and have begun implementing in everyday action what I discovered. I am changing my vocabulary to control my emotions, redirecting my point of focus to something empowering, making pain and pleasure work for me instead of against me, and breaking miserable states so I am happier than ever. This was made easier by the seven day plan given at the end of the book that will have you implement lessons in previous chapters.

Awaken the Giant Within is a simple though powerful read. Because Anthony Robbins authored the book, that should be enough reason to get you reading it. Grab your copy of the book now from Amazon by clicking here.

Update: To learn simple NLP techniques that help you create success and gain rapport with people, Anthony Robbins’ other book Unlimited Power: The New Science Of Personal Achievement is a brilliant read. He covers internal representations, physiology, energy, role models, and more to guide you towards success. Get both great books.