Part three of this course provides you with many tips, techniques, and pieces of advice to help you correctly apologize. The advice I’m about to share with you will help you in ways beyond an apology. The tips can be applied to many areas of your life and communication as you will soon see.

What It Means to Correctly Apologize: To Be Forgiven and Forgotten?

Some people think apologizing correctly is as simple as saying “sorry” for a mistake. This is a shallow understanding of what you need to achieve in an apology. The goal of apologizing – and what I define as “apologizing correctly” – is when the person you hurt accepts your apology and forgives you. The person neither rejects your apology by saying something like “no need to apologize” nor holds the mistake against you. Things do not necessarily return to the way they were before.

It is beyond the purpose of an apology to make your relationship stronger, indifferent, or worse because these outcomes depend on the severity of the mistake. If you keep screwing up by making mistake after mistake, you’ll have successfully apologized when the person forgives you – but it doesn’t mean your relationship is the same as it were before the mistake.

There is a lot of confusion about the old phrase “We must not forget; but we must forgive”. We know forgiveness is a must. Without it, the person unwilling to forgive emotionally suffers – often leaving the person who did the damage unscathed. But where does forgetting sit in a successful apology? Should we aim to have our mistakes forgotten by those we hurt?

If another person holds the bitter memories and resentment of your mistake against you, the person has not forgiven. It is almost humanly impossible, however, to forget another’s mistake. Forgiveness heals the past releasing ill will against the person. Not forgetting provides a memory of the pain that guides future actions. Forgiveness and forgetting are closely knit together, yet define entirely different things.

An apology is successful when it is accepted and the mistake no longer is held against you. The person may not forget your mistake, but he or she forgives you and no longer resents you for the mistake or uses it to manipulate you. Resentment, frustration, anger, gossip, bitterness, ill will, and other outward manifestations of hatred are erased upon a successful apology. Someone with these emotions possibly signals the person has yet to forgive.

Now that a successful apology is defined, I feel it’s important to note that apologizing correctly can only do so much. There is no iron-clad, fool-proof, guaranteed technique to successfully apologize. Sometimes you need to suffer through your mistakes and bear the punishment. Apologizing can sometimes be a bandage on a wound to help heal the pain. If the wound is repeatedly reopened, it is not the bandage’s fault, but the person who inflicted the pain. Most people can forgive you so many times before they lose trust in your. They cannot forget the pain you have caused them. A reoccurring problem needs to be dealt with instead of expecting an apology to make amends.

Though apologizing correctly can be difficult, use the following tips. You will fix your mistakes, repair your relationships, and initiate emotional healing and freedom. Master these tips and you will be equipped with the tools to repair emotional damage from your mistakes.

Plan

Plan what you’re about to say by thinking your apology through beforehand. Prepare yourself to give a sincere apology. You can also write down your apology to clarify your thoughts so you increase the chances of it being a success.

When intense emotions fly everywhere in a situation, such as in a heated argument, it’s hard to think of what you want to express – yet alone say it in a constructive manner. Intense emotions blind you to constructively express your thoughts. Plan your thoughts before going “live” with your apology to increase the likelihood of a successful apology. A plan gives you guidelines to act from – helping you remain on track and not deviate with relationship damaging statements too common in emotionally intense situations.

The same lesson in planning carries over to help you achieve life goals. Success stems from the seeds planted with planning. Don’t take this advice lightly. Planning nurtures golden relationships.

Responsibility

Admit you hurt the person. Your innate social intelligence will give you an intuition or feeling when you hurt someone. If you hurt the person by saying something offensive, admit that you made the mistake. Don’t say, “You shouldn’t be offended by what I said.” Avoid a non-apology (from part two on barriers and mistakes made in apologizing), which involves blaming the other person while simultaneously giving a poor apology. Here are non-apology examples:

• “I apologize to those I hurt because of their loss.”
• “I’m deeply sorry for those who I may have offended.”
• “Please take my apology if you were offended by what I said.”

These examples appear to be apologies, yet are attempts to avoid responsibility. Own up to the mistake and take responsibility regardless of your intentions and whether it truly hurt the person. The little voice that tries to take you away from accepting responsibility and apologizing is your ego. Egos are filled with deceitful lies and pride trying to deter you from responsibility.

Timing

For a little problem you need to apologize straight away and prevent it from growing into a big one. It’s very simple. If you accidentally step on someone’s foot, obviously you should say “sorry” straight away instead of apologizing at a later time. (I’m sure the person will think you’ve got some serious problems if you write an apology for stepping on their foot.)

For a more serious problem, take the time to get in a good environment where you can honestly apologize and they can safely respond. Don’t cause more pain by “going into a boiling room” by trying to apologize when the two of you have red-hot emotions.

In addition, it may be necessary to give the person time after your apology. You can have all the right ingredients for a meal, but time is needed to cook the ingredients. Provide the person with extra space to let him or her come to terms with what happened. Letting your apology seep in could be what makes your apology successful.

Explain

Why did you make the mistake? You are not justifying what you did, rather you are to Let the person know about your faults. Become vulnerable. Explain to the person that you didn’t see them there, you let your anger get the better of you, you were ignorant, you should have understood them better – whatever the mistake maybe.

Explain why you did what you did without blaming the mistake on external circumstances. It is tempting when explaining your mistake to shift the explanation onto the other person. You start off by saying, “I’m sorry for not taking out the garbage…” then your selfishness can kick in as you say “…but I always take out the rubbish and you don’t ever do it!” Explain the problem, but don’t convert it into someone else’s problem through a non-apology.

Use the who, what, why, when, and how to get you started in explaining your mistake. You don’t need to explain everything – just say what you think will help clear up the understanding between the two of you.

One last point about explaining is to avoid going overboard with your apologies and make a big issue over something small. It’s annoying to have someone constantly say “sorry” or use other forms of apologizing when you have forgiven the person and moved on. When the person has forgiven you, move on.

Sympathy – Display Your Social Emotions

Sympathy, a powerful “social emotion”, is an expression of pain felt by the person you hurt. This is important because social emotions, in general, create cooperation and understanding. We don’t learn in school how to feel another person’s pain, yet we have innate social emotions that make us feel, behave, and act in a way that complies with social codes. Remorse, embarrassment, and guilt are important emotions to display in your verbal and nonverbal communication when giving an apology. A guilty individual showing remorse is more likely to give a successful apology than someone that hides their social emotions. (If social emotions fascinate you, I discuss them in-depth in the tenth chapter of my Communication Secrets of Powerful People Program.)

Display sorrow for your actions. Communicate sympathy to show you understand the person’s pain and your mistakes. If you want, you can go one step further than sympathy by showing empathy, which involves psychologically and physiologically experiencing what the person feels. (See here for a more detailed discussion on sympathy versus empathy.) The pain connects the two of you to build understanding and harmony.

Share the person’s pain by reflecting your feelings about the mistake with something as simple as:

• “I’m sorry I lied to you. I feel guilty that I’ve let you down.”
• “Having scratched the car, I feel ashamed that something so careless will hurt our finances.”
• “I feel I have let you down and hurt our relationship by yelling at you.”

A common misunderstanding with sympathy is you focus on yourself, diverting attention from the hurt person. Sympathy, however, shows the person you are also suffering from your blunder. The person will be more understanding and willing to discuss their feelings because you have expressed yours. The person may even be happy to receive this little bit of secret revenge. If someone hurts us, we get a little kick of happiness seeing them also suffer from their actions.

How Did It Go?

Was your apology a failure? If an apology failed, do not take it personally. Failure is a result, not a person. If your apology failed and you are certain you successfully applied all these tips, try alternative forms of apologizing, such as writing an apology or getting someone else to apologize for you. Do not forget that letting time pass could make your apology a success.

On the other hand, if your apology was successful, congratulations! Be grateful for the person’s forgiveness and for a second chance. Learn from your mistake and move on.

Do not dwell on the past. You have a great future ahead of you. Make use of it by putting your attention on what you can do in this very moment to improve the relationship. You are now ready to complete emotional healing and freedom with forgiveness.

Links to all four parts of this course, “Freeing Yourself From Mistakes and Pain: A Four Part Course On Apologizing and Emotional Freedom”:

1. Power of Apologizing
2. Barriers and Mistakes in Apologizing
3. How to Correctly Apologize
4. Finding the Art of Forgiveness: How to Forgive and Be Forgiven

Other Articles That Might Help You

1. Barriers and Mistakes in Apologizing
2. The Power of Apologizing
3. Finding the Art of Forgiveness: How to Forgive and Be Forgiven
4. The Complete Nonviolent Communication (NVC) Process for Compassion, Understanding, and Peace
5. How to Fight and Win Any Argument Fast

The second part of this course reveals the common barriers, problems, and mistakes we face when we apologize and ask for forgiveness. Learning the correct actions and methods to apologize is not enough – it helps your understanding and success if you also know what not to do.

You are also going to discover something called a “non-apology apology”. That is no typo. I’m certain you have heard a non-apology apology given by a politician. You likely have used this poor habit to escape a situation where you wanted to avoid an apology.

Barriers to Apologizing

You know how important apologizing is after reading the first part of the course, but let’s assume you still cannot bring yourself to apologize. The benefits of apologizing have not built enough reason for you to pursue the pleasure and avoid the pain of an apology. Maybe you are experiencing excessive workloads and stress. Maybe you don’t have the courage to confront the person face-to-face. If this is the case, I encourage you to build your confidence and throw away your pride. You will be glad you did.

As explained in part one, we often avoid an apology because of fear. The primary fear I think people have when apologizing is the idea that apologizing puts down your protective shield, which leaves you vulnerable for an attack by the other person. You fear the ramifications of your actions. People with this fear think the problem is best left in the dark because an apology puts the problem under a light to amplify the issue.

A part of this fear may actually be real because the topic you should discuss could be bottled inside of you and your would-be conversational partner. An apology could open a bottle of soft drink. Depending on the severity each of you have been shaken, a lot of fizz could spurt out. Anger, confrontation, and frustration will shoot out when either of you are shaken up and previously unopened to the other person.

Be humble, calm, and lose a self-centered approach to control this fear. If the fear is minor, you simply tell the person your fear and why you have it before giving your apology. That itself can open up communication.

When you apologize, it helps to remember that being scared of confrontation with the person comes from wanting to protect yourself. You fear responsibility for your actions. However, don’t expect the person to treat you like an angel. After all, you screwed up otherwise an apology would be unnecessary.

Another likely barrier to you apologizing is a fear that it signals weakness. You think the person receives a superior power over you. “I’m better than you! I win! You apologized!” Yeah right. A failure to apologize communicates to yourself that you are weak weak because there is an imbalance between your courage and your ego.

When you admit a mistake and ask to be forgiven, your self-centeredness lowers, your courage rises, and balance exists with you and the other person. Weakness and vulnerability is a misnomer about apologizing. “It takes a great deal of character strength to apologize quickly out of one’s heart rather than out of pity,” said Stephen Covey, author of the bestselling The 7 Habits of Highly Effective People. “A person must possess himself and have a deep sense of security in fundamental principles and values in order to genuinely apologize.”

Your goal in apologizing is not to keep your pride alive or to let the other person “win”. Aim to develop a good relationship. There is no winners or losers. The two of you play on the same team and must work together towards a quality relationship.

The Most Common Mistake: A Non-Apology Apology

We are taught early in life to say “please” and “thank you” to please mum or dad. Most of us never understood the full intent behind gratitude. At the same time, we are taught to apologize by saying, “I’m sorry” because our parents made us. We miss the true reason for an apology.

From a young age we continue to shy away from true apologies by using a bad habit called a non-apology apology. A non-apology apology is a forced apology to the offended person, because it’s the right thing to do, without any realization or belief about one’s mistake. It’s an extension of the forced apology our parents made us give when we were young – except we say the non-apology apology to please the other person.

If you’re after some examples of non-apologies, look no further than politicians. These adorable people are filled with this poor apology. One example is Bill Clinton’s remarks regarding the Lewinsky scandal. President Clinton confessed his relationship with Lewinsky was “wrong”, but failed to experience guilt. It was said about his talk that Clinton aimed to protect what he had done. We see Clinton detached from his sorrow when he said, “It is important to me that everybody who has been hurt know that the sorrow I feel is genuine: first and most important, my family; also my friends, my staff, my Cabinet, Monica Lewinsky and her family, and the American people.”

Another non-apology I came across was in the NFL. Detroit Lion’s president Matt Millen used an inappropriate term for gays when he confronted a fellow NFL player. “He made an inappropriate remark,” said Millen, “and I reacted inappropriately. I said something I shouldn’t have, which was wrong, and I apologize for that. And I apologize to anybody that I offended with that remark.” That is filled with non-apology apologies.

Another example I found of many was Pierre Boivin, Montreal Canadiens’ President, when he apologized for fans booing the American national anthem. Boivin said, “We apologize to anyone who may have been offended by this incident.”

It is a growing trend to say sorry on the condition you hurt someone – instead of admitting your mistake regardless of someone’s pain that compels you to apologize. The non-apology apology requires someone to be hurt and implies offended people are partially to blame for their reaction. Some more examples:

• “I’m sorry for not mowing the lawn even though it does not require cutting.”
• “I apologize if I hurt anyone.”
• “Please take my apology if you were offended by what I said.”
• Jim Buzinski over at Out Sports is trying to discourage the non-apology apology. He has plenty of good examples of this mistake in his article, Apology Not Accepted.

To show you the delicacy of apologizing, see this apology: “I’m sorry I lied to you. I feel guilty that I’ve let you down.” All you do is insert an “if” into the first sentence (“I’m sorry if I lied to you”) to destroy a good apology with a non-apology apology.

We use non-apology apologies to take the heat off ourselves to keep the offended person quite. It puts the onus on those we upset by implying the victim is wrong. There is no remorse and sorrow like an unregretful child apologizing. A non-apology apology is said to please a person while protecting yourself. You shy away from guilt and responsibility with a non-apology apology.

An awareness of these common barriers and mistakes will have you ready to successfully apologize. Knowing what not to do will guide you with what to do.

You are now ready to improve your relationship by learning how to correctly apologize to heal the damage that set the two of you apart.

Links to all four parts of this course, “Freeing Yourself From Mistakes and Pain: A Four Part Course On Apologizing and Emotional Freedom”:

1. Power of Apologizing
2. Barriers and Mistakes in Apologizing
3. How to Correctly Apologize
4. Finding the Art of Forgiveness: How to Forgive and Be Forgiven

Other Articles That Might Help You

1. The Power of Apologizing
2. Top 15 Dumb Mistakes People Make in Relationships
3. How to Correctly Apologize
4. 16 Email Mistakes You Must Avoid: Email Etiquette
5. Finding the Art of Forgiveness: How to Forgive and Be Forgiven