Savoy is not the author’s real name, but a pen name, like what most guys (especially the teachers) have in the seduction community to protect their identity. Savoy is CEO of Love Systems, a corporation of dating instructors who teach guys how to meet, attract, and keep women. Magic Bullets ebook is the main product they offer as it provides the framework and concepts they teach in their bootcamps around the world.

If you’ve read the New York Times best seller The Game, you know a little about this new field where guys learn how to be more successful with women and dating from the book’s main character, Mystery. Mystery Method was that original corporation where Mystery – arguably the world’s greatest pick-up artist – owned the company. Since then, Mystery has left the company, which was later renamed to Love Systems.

In my review of The Game by Neil Strauss, I wrote a little about how the book provides several tips, and many insights, into the pick-up process. This is integrated in with an entertaining narration style of writing, which is why I’m assuming it was a New York Times best seller – that and the fact it revealed the intriguing pick-up community to the general public. The techniques and concepts in Magic Bullets describe the foundations used by the world’s best pick-up artists in The Game. Parts of the Love System’s seduction model has evolved over the years into a more reliable description of the seduction process.

The greatest part about this new model taught in Magic Bullets is the second phase (transition) because this determines if the relationship moves forward or ends quicker than it started. Any guy who can open (the first phase) knows that opening is easy once he can overcome approach anxiety. The barrier in the past for guys has been figuring out what happens after you open. It’s easy to use a canned opener like asking for an opinion, but what do you do to transition and move forward in the relationship? What do you say that doesn’t seem like a big “jump” from your opener to your conversation topic? The transition phase in the book’s model is the answer to this problem.

The model in the book which forms the basis of Love Systems is:

1. Opening
2. Transitioning
3. Attraction
4. Qualification
5. Comfort
6. Seduction
7. Relationships

If you have experience in the seduction community, you know the whole seduction process is a structured framework (your understanding of it may be a little different to the one above). The model provides a step-by-step guide of the entire process. Every intimate relationship goes through the model – almost always unconsciously unless you consciously understand the steps. The steps tell you exactly what you must do and when to catalyze the seduction process while having it under your control. All this ultimately means you can quickly build relationships with women you find attractive.

The steps tell you exactly what you must do and when to catalyze the seduction process while having it under your control.

If you grab your copy of Magic Bullets, you learn more about each step within the seven phases and no longer be clueless when you have an unsuccessful pick-up. You will continually improve yourself and your skills so you are better in your next approach. If you take this seriously, you can ultimately become like many experienced students of Love Systems who can have almost any woman they want. The instructors from Love Systems have learned and experienced seduction for years so you are sure to learn a lot from their expertise.

The book is nicely divided into four parts: introduction, emotional progression model, context, and skills. Here is more detail of the book’s table of contents:

I’m pretty sure Savoy said the book was originally 500 pages. What a whopper that would have been. Fortunately, it was condensed down to approximately 200 pages with the magical use of many to-the-point bullets. (That’s not the reason for the book’s name, but there’s an interesting fact.) The chunk of bullets means there is much jam-packed information. It is called Magic Bullets because, ironically, there is no magic bullet – an ultimate guaranteed solution – to successfully attract and hold onto a woman. The book is the closest thing to a “magic bullet”.

If you want a book that teaches you how to approach, attract, pick-up, and date more women in your life, Magic Bullets is your solution. It is a leader in the seduction community for one reason: it works. Thousands of guys have transformed themselves from being frozen stone-cold when approaching a woman to being “the man” in a nightclub and social situations in the day.

I highly recommend you grab your copy right now. It isn’t free, but the investment is worth it if you want to feel good around women. It is an ebook you can download and be reading within five minutes by clicking here today.

Why is it that urban legends, conspiracy theories, and public health scares can reach the other side of the world; while most businesses, teachers, and public speakers cannot get their ideas to reach a person two feet in front of them? The answer lies in Made to Stick.

Everyday we get pounded with information from people. Most of it slips straight off us like food sliding off Teflon. “What information consumes is rather obvious: it consumes the attention of its recipients,” said Herbert Simon, winner of the 1978 Nobel Prize in Economics. “Hence, a wealth of information creates a poverty of attention and a need to allocate that attention efficiently among the overabundance of information sources that might consume it.”

Chip Heath and Dan Heath’s Made to Stick shows you how to grab people’s attention in an information rich economy, get your ideas through, and make the message stick with a simple formula. The two authors use their first of six principles, “Simplicity”, in their stickiness formula by making their six principles form an acronym SUCCESs:

1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories

Reading a book about sticky ideas makes you hope the authors’ make their own principles sticky. The Heaths use what they teach. Each principle contains real-life, and not so real, examples of ideas stuck in people’s minds. The stories used are entertaining. Most notable is the urban legend of Kidney thieves.

While Chip Heath is a Professor of Organizational Behavior in the Graduate School of Business at Stanford University and Dan Heath has conducted research for Harvard Business School, they don’t throw technical information at you – that would break their principles. Their book embodies entertaining and practical stories. They also provide you with exercises, and allow you to compare your answers with their answers, to practice the principles.

…grab people’s attention in an information rich economy, get your ideas through, and make the message stick…

Teachers, public speakers, marketers, authors – anyone interested in improving their business communication – needs to read Made to Stick. The book’s ideas focus around the Curse of Knowledge, a principle that explains why experts fail to make their ideas stick in students’ minds. Business managers fall into the trap of thinking they have successfully presented their proposal, or convinced people to buy into their idea, when they finish a PowerPoint presentation. “What they’ve done is share data”, says the authors. Expressing your thoughts is one thing; it is an another thing to convince people and have them remember your words.

I purchased the book to help me better communicate the communication skills I teach in books and articles, but I found how important it is to use as much of the SUCCESs formula in your everyday conversations. Over the past few weeks, I realize how most charismatic and persuasive persons naturally use the SUCCESs formula.

If you want you, and your ideas, to be remembered in conversations and presentations, then the New York Times Best Seller Made to Stick: Why Some Ideas Survive and Others Die is the book you need. Grab your copy now from Amazon by clicking here.

The Game is a fantastic read. Author Neil Strauss takes you through his life-changing transformation from geek to woman-magnet. You follow his exciting tales as he starts out as a shy, passive, and introverted writer for The New York Times who within two years becomes one of the world’s greatest pick-up artists (PUAs).

A pick-up artist is a man who goes out and attracts women with his tremendous communication skills. Though they don’t refer to the skills as “communication skills”, the many pick-up artists throughout The Game are extremely competent in reading a woman’s body language, keeping her interested, and having great conversations. The PUAs ability to fine-tune their skills, rapidly adapt to situations, use routines, and maintain a high awareness of present social dynamics put the majority of people that learn communication skills to shame.

Each PUA (character) in The Game has a nickname that reflects his personality or has a strange story behind its origin. Strauss goes by the name of “Style” as he learns pick-up skills with guys like Extramask, Juggler, and WideFace from pioneers in the field like Mystery and Ross Jeffries.

Strauss is the book’s main character. After reading tid-bits of pick-up skills online from a “lair” (an online gathering place where guys learn how to attract women), Style meets up with Mystery at a workshop. Mystery is accompanied with friend and fellow instructor, Sinn. Mystery and Sinn instruct Style and two other students on what to expect at the workshop.

On the first night out, the two instructors blow the students’ minds away. They see the unattractive instructors attract women before their eyes. The three students get caught in disbelief as their past ideas about only good-looking guys get hot women is destroyed. Each student begins to practice what they learn following the workshop. Their practice is filled with failure, funny stories, and the occasional successful approach.

The workshop teases Style into the whole pick-up subject as he commits to getting this part of his life solved. He becomes sick of not talking to women then sets out on a journey to become ultra successful with women. After learning from the many greats like his best friend Mystery, attending seminars, reading lots of books on related topics, and practicing then failing, Style soon becomes one of the world’s best at picking-up women. He finally discovers what women want in men.

It is written in a novel format, which hooked me word-for-word… You really do penetrate the secret society of pick-up artists.

The PUAs’ social skills are mind-blowing. They have an amazing ability to penetrate a group of 10 people consisting of 9 men and 1 woman, and come out with the woman’s phone number. There is a scene in the book where a character by the name of Mystery basically steals Scott Baio‘s girlfriend, a very attractive lady. Mystery achieves this by firstly befriending Scott. He approaches the group by performing magic tricks to demonstrate a higher value, which sets him apart from other men. Scott’s girlfriend urges Mystery to show her more tricks, but he ignores her. Because of her requests, Mystery occasionally does something called a “neg” where he makes comments to Scott like, “Is she always this demanding?” In under 20 minutes, Scott’s girlfriend hands Mystery her phone number (a number-close).

The attraction community is filled with jargon like negging (a gentle put-down), average frustrated chump (AFC, typical guy who isn’t good with women), indicator of interest (IOI, a sign of interest a woman displays), and demonstration of higher value (DHV, a display of high status) to name a few of the many terms. Pick-up artists or soon-to-be pick-up artists go sarging in-field (meaning they go out to practice their pick-up skills on women). The men mostly go in-field for “night game” at clubs and bars, though there is a few pick-up scenes in the The Game at “day game” venues like bookstores. The first day game approach Strauss did was a success in number-closing a Playmate of the year.

Other stories with celebrities are well told. A character by the name of Papa number-closed Paris Hilton at a taco store. Another one is when Courtney Love moved into the pick-up artists’ house, named “Project Hollywood”, during Courtney’s legal battle. This situation goes on for a few chapters with Courtney having a funny “Muffin Day” and “Lemonade Day” where she makes mass amounts of muffins and lemonade for the guys. Later in the book when Strauss has mastered pick-up skills, he interviews a resistant Britney Spears for The New York Times. After running a few routines on her, Britney suddenly opens up and begins to heavily participate in the interview.

The Game contains occasional swearing and adult scenes. Moreover, it is written in a novel format, which hooked me word-for-word. I rarely read novels, but Strauss integrates a narrative style of writing by educating the reader with what goes on at a deeper level in a situation when the skills get used. You are pulled inside the minds of pick-up artists as you discover their social skills. You really do penetrate the secret society of pick-up artists.

People unfamiliar with the pick-up community will find The Game interesting. Those familiar with the community will likely have read the book. If this whole topic interests you, get your copy of Neil Strauss’ The Game directly from Amazon.com by clicking here today. Next, check out the videos below where Neil (the bald guy) discusses his book and some of the techniques on various television shows.

Videos

Neil Strauss on ABC Primetime Special

Neil Strauss on Jimmy Kimmel Live

UPDATE: Neil Strauss has released a follow up, Rules of the Game, which comes in a nice two-book set. One book contains fascinating stories while the other is a 30-day challenge that aims to get you using the many tips Strauss shares in the book. You can get Rules of the Game here.