Drugs, alcohol, energy vampires, greedy clients, persistent salespersons, and charity seekers. These are few of the many objects and people sucking your time, money, energy, focus, and life. For many reasons you do not say no and give in to them as you donate money, help another hour, remain at a venue, or answer a survey.

This is not just an article to help you be assertive – it is a complete guide about the psychology of saying no. Too many people struggle to decline an offer, say they won’t help out, or reject a dangerous substance with confidence. Forces like guilt, peer pressure, and an inability to assert oneself makes people say yes, which puts them in situations they later regret. Read more