This is not just an article to help you be assertive – it is a complete guide about the psychology of saying no. Too many people struggle to decline an offer, say they won’t help out, or reject a dangerous substance with confidence. Forces like guilt, peer pressure, and an inability to assert oneself makes people say yes, which puts them in situations they later regret.

Saying no helps with two main categories of situations. Firstly, it helps to avoid what is asked of you because of personal preference or your inability to fulfill the request. This category of situations involves donating to a charity because you have already donated to them, helping a friend when you have a more important task to do, or working overtime when you are going on holidays. You enjoy helping people, but you cannot help due to poor time, financial resources, or mental incapacity.

The second category of situations where assertive skills protect you are made of events that endanger your well-being. This category includes situations with drugs, alcohol, excessive stress, and loss of family-time. You have the time, money, and energy to give, but the situation is more threatening than the first category and ugly implications deter you from engagement. Saying no is difficult because you are coerced into compliance with peer pressure, guilt, intimidation, fear, or worry about being perceived as weak.

Why You Must Draw a Line: The Necessity and Benefits of Asserting No

It is vital for your wellbeing and your relationships to draw a line – and not cross it – in either category. When you fail to say no, you become resentful, bitter, spread thin, and risk your health. Your poor ability to say no has indirect effects difficult to comprehend.

Two serious situations in the second category of scenarios is being pressured into doing drugs or sex. Never accept a life-damaging decision due to intimidation and peer pressure when you can say no. It is a bonus if the other person respects your decision – not a necessity.

Most situations do not have the dangers associated with drugs, alcohol, or sex. You are peppered with requests day-in and day-out. Time is limited to do the necessities and the little extras you want. You must say no to people to get through the day with sanity.

You must gracefully say no if you’re to become a successful, powerful, happy individual. This assertive skill gives you the freedom and control to put your efforts where it matters most. Tony Blair knew he had to lead the United Kingdom by turning down requests and making priorities. “The art of leadership is saying no, not yes,” said the former Prime Minister. “It is very easy to say yes.”

I frequently tell, or ignore, casual website visitors and even subscribers who email me requesting my help with their communication – not because I’m a prick (or maybe I am) – but because I cannot let my time be consumed in ways where greater opportunity costs exist. People pay me five figures to receive one-on-one coaching so it is unfair for them to not receive special treatment.

Freebie seekers take whatever they can from others with no respect for who they take from and no desire to return favors. Be wary of saying yes to these people. They can control your life.

Stop hurting yourself by doing activities that contribute nothing to your values and long-term aspirations (this is the best skill I believe to increase productivity). Accepting more requests than you can handle as your most important tasks get overlooked makes you:

• do less enjoyable activities
• feel agitated towards loved ones from your repressed passions
• feel unfilled and unproductive
• develop a low self-esteem from the “but-I-work-so-hard-and-don’t-succeed” syndrome

Your poor ability to say no has indirect effects difficult to comprehend.

Research proves the guilt that drives human compulsion to say yes, wears down the body through stress, exhaustion, and mental dilapidation, as depression and a lack of passion develops. “Saying yes when you need to say no causes burnout,” says Duke Robinson, author of Too Nice for Your Own Good. “You do yourself and the person making the request a disservice by saying yes all of the time.”

Your leadership with work colleagues, family, or participants of a social group improves when values are clear. Learning to say no will improve your leadership skills as you develop a better team environment where you appropriately delegate tasks. You avoid tasks because you “do them best” and no longer micromanage people – two common problems for entrepreneurs. People can surprise you with their skills if you just let them, leaving you to complete other activities.

When you get good at saying no, others begin to respect your time and make less requests of you. You train people to behave a certain way with you as they avoid petty requests they know will be declined.

Once you become good at assertively saying no, your words will pack power when you comply with the request – something people previously took for granted. The “yes” becomes a clear crest rising from still waters, ascending people’s expectations. Scarcity makes people appreciate rarity over commonality.

Why It’s Difficult to Say No

Your boss asks, “Can you please put in another hour at work?” Do you give in or do you make an assertive stand? You crumble faster than my poor baking by giving in to the demand. Why do you say yes too often? What can you learn from this to be more assertive?

Maybe you do not say no because you think it’s selfish. There is nothing deep and messed up about you. You most likely just lack assertive communication skills.

Saying no like all assertive skills and techniques is not selfish under appropriate circumstances. Assertion generates a win-win result. Assertion is not a problem; it is a solution to one. A lack of assertion causes a win-loss result as you suffer from poor health, regrets, and low quality relationships. Frequent assertion can be inappropriate, but most people are too passive and don’t need to worry about this problem.

If you are a rarer person who aggressively declines a request, you still find it difficult to assertively say no, but situations affect you in a different way compared to passive persons. Pressure, stress, and intensity of a request grows for you as it eventually becomes too much and causes you to shout, “NO!” or degrade the person through remarks like, “I’m not doing what you say” or “You can’t tell me what to do”.

A compulsion to give because of guilt takes away the purist meaning of giving, which is to donate happily and freely.

Aside from communication styles, the most common reason people say yes is their guilt. The moral and social emotion dictates them to follow requests and orders. Charity workers sometimes instill guilt or shame in people so the only way they can alleviate the emotion is by making a donation.

Guilt compels you to give – often a good thing, but harmful when you want to say no. When your decision to give time, financial assistance, or any donation is made to avoid uncomfortable confrontation or guilt, the motive takes away the purist meaning of giving, which is to donate freely for the benefit of others. Giving is best done voluntarily otherwise resentment forms.

How to Eliminate Guilt in Saying No

Guilt is not bad like other emotions such as anger and anxiety. It exists for a reason. Guilt tells a message you need to hear.

People feel guilty when saying no because they lack or have a conflict of values. When you passionately believe an organization such as a racist group does not deserve a donation from you, saying no is simple. You feel no guilt. Your values against racial discrimination make it easy to feel zero guilt in saying no.

If you feel guilty by not donating to a good charity (a gray-colored situation compared to helping a racist group), your values are misaligned. It’s not that you don’t have values about helping people and organizations. One value compels you to give money or time (“Good people help others”, “I want to help the less fortunate”, and “I can give to receive”), while another value tells you otherwise (“You can’t afford it”, “You’ve got others things to do”, and “They don’t need what you have to offer”). Selecting one value or the other makes you feel guilty because the other value is ignored. A conflict of murky values spawns an unclear problem. It’s no wonder guilt can create an internal mess.

You can overcome feelings of guilt when saying no with an awareness of conflicting values, then align yourself with your highest values. If spending time with your children is more important than work, you can eliminate guilt about not working overtime. If doing your most valuable task at the start of the day is more important than a recreational activity, you can decline your friend’s offer to play sport with him and not feel guilty. If good health is more salient in your life than drugs and alcohol, no guilt or peer pressure will compel you to consume either. Identification with your most important value lets you make the decision to fulfill that value and happily stand by it.

To rid lingering guilt, sometimes it helps to revisit important values. Recite what values are important to you and why (“I’m not taking extra work home because my family-life suffers when I feel stressed”). Heavy guilt like any strong emotion communicates a message that needs attention. If further guilt surfaces, the problem is more complex and may need therapy to solve.

Let’s now discover the “how” of saying no.

Body Language – Saying No May Be Unnecessary

Saying no in some cases is enough. Without good body language, however, a simple no may not work.

If your body language is assertive, your words will be more assertive. Body language strengthens or weakens any verbal statement. If you lack good body language, any statement will lack power to be taken seriously. When words and body language conflict, you can bet people accept the message sent through body language as truth.

I was frequently asked to work extra hours at my old workplace, a supermarket where I packed shelves. I often lied to get out of working extra time, “I have university in the early morning.” The truth was I wanted to get home so I could work on EarthlingCommunication.com. I hated packing shelves, hearing I must work faster (it was low employee morale), and being criticized for not meeting productivity expectations. Sometimes I got out of work with minor guilt, but other times I had to work. The reason a lie saved me from prison while other times it sentenced me to additional time behind employer bars was the nonverbal cues.

When words and body language conflict, you can bet people accept the message sent through body language as truth.

When we tell the truth, our bodies naturally communicate the message with confidence. When we tell a lie, our bodies naturally communicate the message with low confidence. For this reason, I recommend you avoid lying by saying no for a true reason.

If you decide to lie or just want to enhance the strength of any assertive message, I have three assertive body language techniques for you to follow.

First is a eye contact technique. When the request is made, look into the person’s eyes for two seconds, look away for two more seconds, and then back into their eyes before making your statement. This provides a “thinking gap” that lets them know you pondered their request.

Do not give them a blank “dumb” stare. Make it a look of thought. Once the four seconds expire, simply say no or a variation of it provided below. This communicates confidence in your decision and that you are unlikely to change. The person will be less likely to repeat the request after you use the technique.

The second important tip in saying no through assertive body language is keeping consistent facial expressions. If you were bored before the request, don’t suddenly be animated otherwise the person will know something is up. Remove smiles or frowns, raised or lowered eyebrows, and anything else that communicates a negative or positive stance on the issue. Generally, a boring face shows you are unaffected by the person’s request.

The third important tip to put your noes on steroids is to maintain nonverbal smoothness. Keep your demeanor consistent with your demeanor prior to the request. Speak at the same volume, tone, and speed you did prior to saying no. Make smooth, minimal, confident movements. Nonverbally communicate subsequent requests with the same response as your first no.

A sign of unease hints at a lie to compel the person to persist in the request. If you suddenly have a nervous twitch when saying no, alarm bells ring for the person who will likely persist until you comply. Switching the topic and using sarcasm are two indicators of unease. The only different movement I recommend you have is shaking your head side-ways to nonverbally communicate your assertive message.

10 Proven Ways to Say No

There are many ways to say no that I’m about to describe below. You can choose a version you think is best for the situation without tying yourself to specific words and phrases that most articles on this topic advise because the following variations to say no are concepts, not word-for-word statements to mirror:

Plain No. Guess what this one involves? All you do is say no and move on. It is the least effective method, but this stock technique can work in simple situations.

Mirroring No. This variation involves sympathy where you communicate an understanding of the person’s situation, then follow it with your declining statement. Understanding people increases persuasive power. Let’s say your child’s sports coach asks you to be the team manager. You could respond with a “mirroring no” by saying, “I understand you’re after a team manager. It must be tough trying to organize the team, but I won’t be the team manager this season.”

If you do not understand someone, the person feels disconnected from you because we value those who understand our situation, feelings, and point of view. A misunderstood requester reasons, “You don’t understand me so you don’t understand the situation. I better keep bugging you until you do.”

Reason-Why No. One Harvard psychologist in a study gave his partner in crime a stack of papers to photocopy. The subject was told to try and jump the photocopying queue through one of two statements. When the subject said, “Excuse me, I’ve got five pages. May I jump in and use the machine?” 60% of people complied. When the subject said, “Excuse me, I’ve got five pages. May I jump in and use the machine because I’m in a rush”, 94% complied. The researchers discovered that providing a reason with a request increases compliance.

Providing a reason with a request increases compliance.

If a charity worker asks for a donation, you can say, “No I won’t donate because I’ve donated to another organization last week” or “No I won’t donate because I don’t want to”. Reread the second example and you will notice something peculiar: the reason provides no new information just like “I’ve got five pages”. Everyone in the photocopying line has pages to print, yet giving a reason makes the request more persuasive because we comply more often when given a reason. (I just used the technique on you!)

The requester may use a similar variation of this technique on you. Be wary of the person who gives a reason for their request to stop yourself getting sucked into a situation you want to avoid.

You can use the reason-why technique in combination with assertive body language and another variation of saying no to really pump-up your assertive power.

General No. The “general no” prevents the requester feeling isolated. Your goal is to come across as if you would decline the request with anyone in that situation. The variation is great for people who request money. A friend asks you for a loan to which you reply, “Sorry, I won’t. I don’t lend money to people.”

Delayed No. Simply say, “I’ll get back to you at a later time.” Meanwhile, the person may find someone else to do the job or the problem may solve itself. You also give yourself time to think of what to say if the person makes the same request later on. The “delayed no” technique is great if you’re a manager, entrepreneur, or team leader when someone drags you from an important task. People may only come to you because you willingly helped them in the past. They often are capable of solving their own problems.

Conditional No. State the conditions that govern you accepting the appeal. Decline if the conditions are not met. Only use this technique if you are willing to accept the request because the person may align their initial request with your listed conditions. As an example of the conditional no, your boss asks you to work overtime to which you reply, “I can work overtime, but only for one hour. If an hour isn’t good enough, I’ll have to say no.”

Painful No. Emphasize the future pain the person would experience if you decline the request at a later time. If your boss asks you to take on an extra assignment, you could say, “For both our sake I’m going to say no. The quality of my work declines when I’m not focused on one assignment. I don’t want to give you bad work, hurt my position here at the company, and as a result, make you get someone else to redo the assignment at a later date.”

Solution No. Decline the request then suggest someone or a work-around the person can use to solve the problem. As an example: “I cannot go out with you tonight because I need to work, but if you need transport, there’s a good bus service near the shops.”

Be careful throwing another person in the hole you occupied when they might hate it. Connect people you believe will help one another and both will benefit.

Repetitive No. The “repetitive no” variation uses an assertive skill known as the “broken record technique”, which repeats a statement. Say the same “no statement” over and over until the person stops their request. People slightly change repeated requests, but keep the statement unchanged. Here is an example scenario:

“Can you help me move house this weekend?”
“I have to work so I can’t help you move out.”
“I really need help. Can you help me move house?”
“I have to work so I can’t help you move out.”
“It’ll only be for a few hours. Can you?”
“I have to work so I can’t help you move out.”

Respectful No. Firstly use one of the other variations to say no. If the person persists with their request, use the “respectful no” variation. Communicate your wishes for the person to respect your decision. “Please don’t make the same request again. I’ve said no. Can you please accept that?” Do this with compassionate body language to avoid coming across as aggressive.

There are many ways to say no without feeling guilty. Pick the ones you like suited to the situation.

Once you use the above advice, the last and most important thing you can do is be prepared to walk away. Someone could persist with a request only because you stand there. Some salespersons are ruthless and persist at persuading you to buy until you move to leave. Salespersons rely on your guilt to stay with them until a perfect moment that rarely arrives signals for your departure.

“No” is not a bad word if you know how to say it effectively with your body and words. Stop thinking this assertive skill is bad because such thoughts make you feel guilty. When you want to decline a request, you actually hurt the person and the relationship with resentment by accepting the request. Turning down a request you want to avoid benefits everyone in the long-run. If you don’t achieve that outcome, then you have something to be guilty about.

Why Stress Makes Communication Difficult

You find it hard to communicate in stressful moments. So do I. There’s a reason why it is hard to listen and not yell in tough situations that all relationships face. Science proves it is near impossible for you to communicate well when under stress.

The body experiences a primal response that agitates people in conflict. A stressed guy will tense his face, breathe shallowly, raise his voice, respond faster, and not think clearly. If you controlled these body responses, you would not be stressed. Not only does tension hurt your communication, it creates a viral effect. Your stress infects those around you.

Conflict is probably synonymous for you with stress. To be in conflict with someone is to be stressed. For me, I must have my mental and physical tension under control so I can communicate effectively to improve my relationships. If I do not manage my stress, it inevitably gets the better of me, as it will to you.

Stress makes us mentally ill. A psychiatrist could diagnose you with depression, mania, psychosis, bipolar disorder, or another mental illness when you are stressed. The difference between you and someone diagnosed with one of these mental health problems is the time you and they spend in those states. A person diagnosed with depression feels down for most of the day while you may temporarily be depressed only when you are under loads of stress. No wonder it’s difficult to communicate well when stressed.

Fight, Flight, or Freeze Responses in Conversation

Stress in conflict evokes the fight, flight, or freeze responses. An argument, disagreement, or confrontation elevates tension as you yell, withdraw, stand confused. You do things you later regret.

Aggressive behavior towards another person temporarily feels okay, but then reality kicks in as you feel even more stressed from hurting the person. When you try your best to hide tension, your suppressed emotions eat at you to later hurt your relationships.

A psychiatrist could diagnose you with a series of mental illness when stressed. No wonder it’s difficult to communicate well when stressed.

When under stress, your communication style will change in response to the situation. You can go from a cool, collected person one moment, yet when a stressful situation impinges your tolerable threshold your calm style can quickly shift to aggressive or submissive behaviors. The behavior you fall back on in stressful situations is the one you found comfortable in the past that offered momentary protection.

When someone surpasses their tolerable degree of tension, telling them to get their act together or to communicate better, does not work. It won’t work for you either. It’s human extinct to block external factors, such as other people’s feelings, and listen to internal ones as your interpersonal communication skills decline. Better communication in intense conflict is a matter of managing stress otherwise it is next to impossible to deal with conflict.

“What Did I Say?” – Memory Loss and Other Dangers of Stress

Stress motivates us to take action, but it too often works against us. We yell, withdraw, or shut-down in tense communication. Our bodies produce cortisol, known as the “stress hormone”, to compel us into action. Without this double-edged hormone, we would accomplish little. If you are completely relaxed in conflict and untrained in good communication skills, you could overlook the problematic issue or give an unsympathetic response.

Research has shown cortisol to improve cognitive functioning. Too much cortisol, however, causes impairment. If you have ever forgotten what you said in a verbal fight, cortisol has literally shut off short-term memory. Cortisol obtrudes neurotransmitters that are chemicals responsible for communication between neurons and other cells. That is why you can memorize a speech 50 times and forget it when you present it. A stressful crisis temporarily results in a blank mind.

Stanford neuroscience professor Robert Sapolsky found that cortisol also causes long-term memory loss. When the receptors for cortisol located in the hippocampus (the part of the brain responsible for long-term memory) gets flooded overtime, it melts like microwaved Swiss cheese.

The affects of stress are too numerous to list here. From rapid aging of the body and heart disease, to poor sleep and skin conditions, the effects are real. You need techniques to manage your stress; not just for your communication, but also for your health.

Stress Reduction Tips: 9 Key Lessons for Intelligent Stress Management

We need to attack stress deep within our neurology where it originates. Thinking positively or talking yourself through stress isn’t going to reduce tension. I have developed nine effective ways and techniques to manage stress you can use to keep calm in stressful moments so you can communicate better and live a happier life:

1. Prevention is the best cure. The best technique to deal with stress is to stop it before it begins. Create the appropriate measures, boundaries, and strategies to interrupt rising tensions. If the tension between two people rises beyond a safe level, one strategy is to pause, walk away, punch a pillow, and take slow deep breathes before commencing the conversation. You can incorporate other stress management techniques listed below into your plan to be more calm in conflict.

2. Accept your feelings. Never tell yourself you shouldn’t feel what you do. Do not say, “I shouldn’t be feeling stressed right now.” You must accept your feelings otherwise they will persist or repress into forms that severely affect your mental health and ability to effectively communicate. When you accept your stress, you move forward to taking personal responsibility.

3. Accept responsibility for how you feel. It is tempting and easy to release stress on other people. Do not treat people inappropriately. If you treat people in a way they don’t want to be treated, you make them tense, which they will be happy to put back on you.

Blame makes you more stressed because anxiety is related to events within your control. What is beyond your reach makes you anxious. If you blame your shouting spouse for making you angry, your anxiety and stress will remain because you have little influence over your spouse’s voice.

When you accept responsibility, you eliminate blame. You live in truth. You do not become a victim of others. You take control of your feelings. Your new levels of responsibility cause you to do something about how you feel.

If someone causes you stress, address the person about the problem. Explain to them how you feel, why you feel that way, and what can be done to fix the problem. Be problem-oriented; not person-oriented.

4. Breathe. When tension in your body rises, you automatically take shallow breathes. This is one of the first stages prior to full fight, flight, or freeze responses that hurt effective communication. When your stress levels rise, take several deep, slow breathes and you will instantly reduce your stress levels.

Accept stress. Never tell yourself you shouldn’t feel what you do.

5. Take time out. A walk away is guaranteed to refresh your mind. Don’t call for the travel agent to book a Caribbean cruise though, because a temporary break is all you need. Go for a walk or workout at the gym. Be active to release hormones that counter stress. Exercise is the body’s emotional reset button.

Absence from the situation that created the tension takes your mind off the problem. It gives you clearer thoughts to attack the problem. Be sure to address the problem after your time out otherwise you will only temporarily avoid the real issue.

6. Be flexible. Stress is like the sunrise and sunset. It is inevitable. It is a part of your human body. Therefore, the best way to deal with it is to change your behavior and communication.

Be soft; not brittle. Recognize signals of stress by reading people’s verbal and nonverbal language, then adjust yourself accordingly. Be flexible by going a bit out of your way for them to assist their temporary needs and wants. Don’t run around the world for them, but do be more aware and respondent of them. This can lead you to less stress.

7. Discuss the problem afterwards. Combine this tip with the prior tip of remaining flexible and you have two keys to manage tense people. You need to address the problem following the stressful moment otherwise destructive, repetitious behavior occurs. Also, if there is someone you know that finds it difficult to manage their stress in communication, you can refer them to this article by clicking the “ShareThis” link at the bottom of this article.

8. Ask others about your responses in stressful moments. You are to do this because you cannot provide an accurate self-assessment when stressed. Your short-term memory loss makes it impossible to recall information.

Awareness of your behavior can trigger a pattern interrupt. If the person says you consistently yell when stressed, raising your voice can trigger self-awareness that your stress needs to reduce before the conversation continues.

9. Listen to binaural beats. Discovered by Heinrich Wilhelm Dove in 1839, binaural beats describes the low-frequency pulsations in the brain created by different frequencies played into each ear. The brain integrates the two sounds to form a third sound that relaxes the mind.

In terms of stress, binaural beats is a miracle. A correctly made binaural beat will scientifically make your brain produce alpha waves, which is the same brain wave you have when resting. That wonderful feeling you have when lying in bed almost asleep can be replicated by binaural beats. Imagine how better your life would be by simply putting on a headphone the next time you feel stressed as you enter a relaxed state at will!

If you are after binaural beats, Paul Kleinmeulman has a good program that includes a series of binaural beats for different purposes. You can check out his program here, where you will learn more about the proven science behind binaural beats, which can make you motivated, sleep better, intensify your focus, learn efficiently, and keep relaxed.

Conflict does not need to be synonymous with stress. Neither has to make you miserable. Stress can be a good thing when managed with the above tips.

Your body experiences stress because it is threatened in conflict. Do something about it. You don’t want to feel the same way in a fight as you do when watching the Simpsons. Harness this primal response and you will be communicating more effectively in your next confrontation.

For men, this means you can cultivate and maintain happy friendships and intimate relationships with women. If you are already in a relationship, this is what your woman wish you already knew. Anytime you can get a woman feeling attraction, whether it be over the phone, in a business deal, or placing an order at a restaurant, you will get more out of the situation – not necessarily at the expense of her.

If you are a woman, the mysteries revealed could mean many things. You will gain a clearer understanding of what drives you as a woman in your relationships, why past relationships have failed, and even how to select a real, authentic man that is Mr Right.

3 Sources That Trick You to Believe What Women Want

I’ve read dozens of books, subscribed to attraction newsletters, talked to attraction experts, talked to women about what they want in a man, tested techniques, and have observed many scenarios comparing and contrasting variables men display in their interaction with women to create a set of complete, holistic characteristics women want in men. In my search, I came across my first dilemma: experts gave contradictory advice – more so in the diverse stages of a relationship.

At the start of a relationship, dating experts attempt to describe what women want. There are pick-up artists and attraction experts that tell men to neg (a gentle, teasing insult), take advantage of a woman’s insecurities, and advance the relationship as fast as possible. Such people praise themselves as pioneers in defining what women want, but in reality nearly all of them cannot keep a long-term relationship. They excuse themselves as having the power to be selective, instead of dating and keeping any woman that comes their way, though their denial is a facade for deficiencies in their personality.

…long-term relationship advisers transform men into sensitive, new age, wuss-bag, girly men.

At the later stages of relationships are marriage experts, psychologists, romanticists, and communication trainers that teach men to listen to women. According to such experts, women want to be heard, understood, and made to feel special. These teachers do not tell you the skills and personality characteristics that create animalistic urges in women because the principles are counter-intuitive to “good relationship communication”. Pick-up artists and those that teach men how to succeed in dating, bash marriage trainers and the like over their teachings because the dating coaches feel long-term relationship advice transform men into sensitive, new age, wuss-bag, girly men – and I agree… to an extent.

Most men that learn communication skills from me fall into the trap of applying interpersonal relationship advice at the start of a relationship. It is not so much what they do as it is how they do it. The men become needy, have low self-esteem, and fail to communicate strength. Women don’t want to feel understood, listened to, worried about, and comforted at the early stages of a relationship – such “nice boy” characteristics send them running. Women want to feel indescribable urges that arise from bad boy qualities.

Culture and society creates the second dilemma: society infuses disempowering beliefs and limiting norms into men. I don’t blame guys for their limiting beliefs about what women want, but I do blame them for holding onto the beliefs when the truth is revealed. We are lead to believe women only want tall, handsome, wealthy men. Such advice drives men to feel insecure about themselves then validates their initial belief. They may get rejected on an approach, dumped by a girlfriend, or divorced from a long-term relationship, and reason through their perceptual filters that their shortness, ugly looks, or poor wealth did it to them.

If most experts and society don’t know what women want, surely women know? What better way to get the answer, then from the source itself, right? No. Most women don’t even know what they want – and therein lies the third and last dilemma.

Women preach to guys the characteristics they feel attracted to. They reason, “I’m a woman so I know what I and other women want.” This causes confusion.

Malcolm Gladwell in Blink says attraction is one topic of many when our rapid judgments and feelings are unconsciously processed. When our conscious, analytical mind enters the fray, errors occur. Gladwell says we label what we think attracts us to what really attracts us. Few people are aware of what lurks beneath the conscious mind. We succumb to personal qualities that leave us feeling out of control and bewildered.

If these three sources of information create dilemmas in defining what women want in men, what is the source of truth? What I’m going to teach will probably shock you, but put your preconceived notions about this topic aside so you can learn. “Empty your cup” as Bruce Lee would say.

Why Women Are Confusing

Women say one thing and mean another thing. A woman says she wants you to spend more time with her, but according to David Deida, author of The Way of The Superior Man, if you give her that in certain circumstances, your compliance disappoints her. If a woman sees she can upset you by calling you ugly, she will weed you out of being a potential mate – not because of your looks, but because your weak self-esteem let her easily destroy you.

When women say what they want, it isn’t really what they want – it’s an attempt to rationalize something abstract to them.

When women say what they want, it isn’t really what they want – it’s an attempt to rationalize something abstract to them. The surface is not a description of the depths. Attraction is a confusing subject to intellectually understand and experience. Often guys and women cannot explain why they are attracted to someone because attraction isn’t a logical decision (“I keep dating the wrong type of person”). Attraction isn’t decided. Attraction certainly isn’t a choice.

Women say they want nice guys, so men be nice, but a woman does not make the logical decision to be with a guy because he is nice to her with compliments, presents, and gifts. Both genders make emotional decisions on their relationships. If a man compliments a lady, gives her gifts, buys her flowers, and earns her affection, the techniques may work for a while, but he is just being used. Such behaviors are fake, manipulative, needy, and undesirable.

Another confusing characteristic men adapt that women say they want is humor, one of the most universally attractive qualities women want in men. Being funny is not the whole story. A good sense of humor isn’t what they entirely want. Women aren’t crawling over comedians. What they want is a guy who is cocky, has a sense of humor, can tease, and doesn’t constantly degrade himself. Unstoppable confidence combined with humor attracts nearly every woman – even the psychotic type so be careful. (Here’s a good guide on humor to attract women.)

Do Physical Looks Matter?

One of the strongest beliefs I need to destroy is that women must have a physically attractive man. Society overemphasizes physical appearance as it pries off male insecurities. Physical attractiveness in women is important for men, but guys get into relationship-trouble projecting their desires onto women.

A guy’s attractiveness towards women comes more from his personality than physical looks. I’ve heard countless stories of guys over 40 years old, bald, short, and even over 300 pounds, who date and keep very attractive women. On the contrary, I know plenty of wealthy, young, good looking men who initially attract a woman, but they don’t keep her because these guys do not have the complete package described to you in this article.

Physical looks grabs a woman’s initial interest, but it fails to maintain any strong relationship. (Remember, this a holistic approach to what women want in men.) If that’s the case, why do tall, good looking, rich guys attract and keep beautiful women? Such men have other characteristics that attract women. They emit confidence, are challenging, and show other alpha male qualities.

If you still do not believe a man’s personality, communication, and other non-physical aspects attract women more powerfully than tangibles, you are a “theorist”. You theorize on what you think works and does not work based on limiting beliefs. Put your limiting beliefs aside to discover the truth.

How you communicate to a lady, and not your physical looks, determines how attracted she is to you in the short-term and long-term. Non-physical qualities are more important in the long-run because they determine the condition of a relationship.

How you communicate to a lady, and not your physical looks, determines how attracted she is to you in the short-term and long-term.

Of course, there are women who only accept a man based on his looks. These women probably make up 2% of females. Don’t worry about these few women! In fact, avoid them like the plague! Their shallow personality is created from low self-esteem and other self-related problems that make them a pain to be around.

Though the characteristics described throughout this article is attractive to even shallow woman, do not avoid such women because they may dislike you. Avoid superficial people because they are unhealthy to be around. If a potential partner adds no value to your life, and you only want them because they are attractive, then you are the one with a shallow personality seeking to cover a void only you can fill.

With that said, the importance of a guy’s looks for a woman is more about looking good rather than being good looking. Women get repelled by a man’s looks when he has poor hygiene, awful attire, and annoying nervous habits. These negative physical qualities hold any man back from success with women.

Rather than worry aimlessly over your looks, focus on looking good. Firstly, to make better use of your looks, get some good clothes. Ask your friends what they think you could change to improve your physical attractiveness. Even better, ask a female friend what she thinks you could change. Most women will be more than happy to fix you up. If price worries you, good clothes need not be expensive. You can jump on eBay and search Google for online clothing stores to pick up bargains.

Oral hygiene is another physical aspect that must work for you instead of against you. Brush your teeth in the morning and night. Remember to brush the roof of your mouth and tongue to remove bacteria that makes your breathe smell like an unemptied disposal unit. Floss at least once a week to remove food stuck in between your teeth. Furthermore, you can rinse your mouth regularly with water, gargle salt water, and use a mouth rinse. Do what you can to prevent the build up of bacteria that creates smelly breath.

Another physical quality any guy can improve to become more desirable to women is his health. I encourage you to workout at the gym at least three times a week to improve your strength and aerobic fitness. Hit the weights and do cardiovascular workouts to improve your vitality. The sessions will develop your endurance throughout the day, better your happiness, improve self-perceptions, and help you maintain an energetic personality.

Working out gives you psychological benefits beyond characteristics favored by women. You can overcome personal insecurities and live a happier life with regular workouts. You will emit confidence, dominance, boost your self-esteem, and improve your wellbeing – all characteristics women desperately want in a man. Anything that improves your life makes you more desirable to women.

Why Women Hate Nice Guys

Women do not want what attraction expert David DeAngelo terms a “wussy” or “nice guy”. A wussy is an omega male. He is not confident, has no power, and is too compensatory with women. He is dominated by females and other males.

A high percentage of males are wussies because society conditions everyone to be nice to strangers. It is an area where most communication coaches fail. Good communication is being nice to people, though this doesn’t cut it for the holistic approach we’re after to describe what women want. It is counter-intuitive to traditional communication skills that teach “be nice and people will like you in return”. Many marriages fail because the man stops being a man – he transforms into a nice wussy.

Nice guys are too boring, submissive, easy, predictable, anxious, indecisive, agreeable, clingy, and insecure.

A nice guy runs after women. He is willing to dedicate his life to a woman, forever begging like a puppy for attention. He desperately wants a woman, any woman that gives him the attention to make his lonely life worthwhile. Because he is chasing and crying for approval, he is not being chased and is disproved by women – further hurting his low self-esteem.

The nice guy versus jerk argument of who women like more is confused by what is “nice”. Being a nice guy in the sense that you smile all the time, listen to a woman’s problems, compliment women, and be ultra sensitive to not offend a woman, is not what women want.

Geoffrey Urbaniak and Peter Kilmann, two researchers from the University of South Carolina, in 2006 had 20 women analyze 191 male college student’s answers to a questionnaire designed to measure their niceness. Now, niceness in this study was defined by agreeableness, which brings up this problem of defining a nice guy. “Proponents of the nice guy stereotype argue that women often say they wish to date kind, sensitive men,” write Urbaniak and Kilmann, “but, in reality, still choose to date macho men over nice guys, especially if the macho men are more physically attractive.” The researchers found nice (agreeable) guys had no real advantage in short-term and long-term relationships.

Ask any lady who is frequently approached by guys. She will tell you she hates nice guys because they are too boring, submissive, easy, predictable, anxious, indecisive, agreeable, clingy, and insecure.

A nice guy tries to buy a woman’s attraction instead of creating it through his communication and personality. He cannot keep a woman interested through himself so he does it with gifts and dinners to make her like him. He has the disease to please, suppressing his own needs and emotions in favor of giving women what they say they want. Women are too happy to receive gifts, but only to fulfill material needs. They view such a guy as a provider; not someone they want. A woman’s attraction cannot be brought.

What You Can Learn From Animals

In the animal kingdom, an alpha male is followed by its specie within a given geographical location. It is the dominant animal of the group. An animal that possesses an alpha status breeds abundantly.

An alpha animal has responsibilities. Males often try to take down the alpha male. The dominant creature must successfully fight challengers to keep its alpha status otherwise it will become an outcast and possibly die.

In the human world, alpha males get what they want with humor, confidence, composure, and a lack of need for people’s approval without domineering behavior. They overrule fearful males in possession of low self-esteem. While jerks are not very different to nice guys deep down because they are easily intimidated, show insecurity, and put on a false front, nice guys lose out altogether in sucking up to women and collapsing in any situation. Jerks pummel invaders beyond necessary means while nice guys run away scared.

Like the animal kingdom, alpha males are challenged by other males in pursuit of alpha status. Fortunately, death isn’t associated with these challenges. Being challenged can make or break you, however. Women don’t want jerks who try to physically take down any guy that threatens the relationship. (You’ve probably seen these jealous, overprotective boyfriends try to dominate.) A true alpha male can walk-away from ego-headed jerks who pick a fight and come out of the situation stronger than before because of his confidence and humor.

Women don’t necessarily want alpha males, but they do want a man with alpha qualities.

Alpha males are territorial. If a threatening person invades their space, they defend themselves or leave the location. An alpha male is protective. He does not fight to prove his toughness, because he is tough in his own right, but he does protect people he cares for.

A strong male takes lead when a couple goes out to a movie or dinner. He chooses a movie or place to have dinner with his woman’s preference in consideration. He does not say, “I’m happy with whatever you want” or “I don’t care where we go”. He takes control without being controlling.

What I recommend you learn from this is to set a goal of developing alpha male qualities. You don’t need to be the macho leader of a group; rather, work on building qualities seen in alpha males. An alpha male has confidence, strong self-beliefs, and power in the relationships. He is assertive, takes the lead, knows what he wants, and isn’t afraid to get what he wants with integrity and honor. Women don’t necessarily want alpha males, but they do want a man with alpha qualities.

5 More Hidden Qualities Women Love in Men

A man women love gets through any situation. When a situation fights him, he comes out stronger. When a woman treats him poorly, he challenges her thoughts and behaviors to bring out the best in her. He does not require people’s approval. He never degrades his values. Other qualities I feel need emphasis follow:

Leadership and Status. A man’s status to a woman is a woman’s looks to a man. Higher status means the man is more able to obtain the necessary resources for surviving and thriving. The high school quarterback, the company CEO, and manager of a nightclub are positions traditionally attractive to women.

Fortunately, there are situations and skills outside of your career that will increase your status. Become more social. Make friends easier. Learn to speak in public. Make great female and male friends. These are few of the many ways to increase your leadership and status.

Cocky and Funny. The attractive man balances cockiness with humor. He teases women like playful puppies. It may appear serious to outsiders, but participants know its fun and enjoy it. He is confident enough to play with people. Studies show that two people comfortable enough to playfully tease one another share a stronger relationship.

The attractive man balances cockiness with humor.

One example of cocky and funny can be noticing something unusual about a woman then busting her for it. Let’s say a woman is going out to a party you were not invited to and she has a large bag (it doesn’t have to be really large). You can bust on her by smiling and saying, “That bag is huge! Do you have a bomb in there? Are you going to blow up the party? Glad I’m not going *smile*.” This example is funny and shows no need for her approval.

The other day a woman complimented me on how good I looked. (I’m not actually that good looking. It’s just that I was teasing her and the only response she knew to feeling attraction is to be nice). A wuss would have reciprocated the compliment and let the situation fizzle down. I knew this was an opportunity to keep building the tension. I looked at her in a calm manner, said, “Thank you”, and made my eyes trace down her body. I saw her shoes, which were these strappy things with small heels. I then teased her by asking, “Did you make those shoes this morning with strings and some bamboo?” She laughed, loved it, and I loved it. It was confident, appropriate, cocky, and funny.

Ambition and Passion. Women want men that know their life purpose. Women want men to passionately pursue their life’s passion no matter what. Even when the woman complains about her man’s passion, deep down she wants him to not succumb to her complaint. A man willing to forgo his life purpose to pursue a woman is not what women want.

Truth. Women, like men, want someone authentic. Incongruent communication and behavior turns off anyone. Avoid dishonesty. Being truthful does not mean you approach a woman you like and tell her, “I want to get to know you because you’re beautiful” (that violates other qualities that women want, though it can work in some situations). It does mean being authentic to people and true to yourself. The truth will come out later regardless of your choice to be truthful so make it a virtue instead of a limitation. Truth and honesty is a core theory of my Big Talk training course that lets you quickly build relationships with anyone. (You can learn about my course so you can effortlessly talk to women – even if you’re scared of them – here.)

Chivalry. Chivalrous behavior defines courteous gestures towards women. It is another confusing topic for men. Chivalry has never been, and never will be, dead. Here are examples of chivalry:

• Opening doors for women.
• Walking on the footpath closest to the road.
• Pulling out a chair for a woman to sit on.
• Buying a woman dinner – not to impress her or to take her out, but because you are eating there in the first place regardless of her accepting your invitation.

The context of chivalry determines its effectiveness. Chivalry behavior can be negative when the chivalrous man does not take a holistic approach to what women want. Women like chivalrous men when they have other qualities mentioned in this article.

If you ever get confused with what to do, avoid being the desperate nice guy. Keep your power in the relationship. Take the journey of personal development so you become a better person day-by-day. Use all the advice share here and you could even make women attached, needy, and wanting your approval.

Any man can improve his success with women by following the holistic advice. You may not want to attract women in dating, yet qualities women want in men help any relationship, whether it be with a spouse, friend, or business associate. Communicate what women want and they will give you what you want on a silver platter.

(To learn more about women in dating and relationships, I recommend you learn from David DeAngelo. Also check out a follow-up article on what men want in women.)

Passiveness, otherwise known as submissiveness, is the opposite to aggression. Passiveness literally means detachment and acceptance. It is acted upon rather than acts on something. Passive communication involves “keeping under the radar”, “not sticking up for yourself”, saying yes when you really want to say no, and overly “selfless behaviors”. While passiveness is different to being shy or quiet, shy or quiet individuals are often passive.

There are benefits to passive behavior and communication that make it a problem in families, the workplace, and other interactions. I want to share with you the deep reasons behind why people avoid “sticking up for themselves” and many other passive behaviors in this article. Once you understand this behavior, a powerful world is revealed before your eyes that would otherwise have remained hidden. Like all the communication secrets in my “Communication Secrets of Powerful People Program”, the things once hidden become visible to empower you to communicate powerfully with people.

Adult Contribution to Weak Behavior

Parents, teachers, and adults in general are partly responsible for passive behavior and communication in children. At a young age and continually in life, adults condition passive people to continue submissive behavior through verbal rewards. Passive individuals receive praise for their selfless actions, keeping quiet, and not voicing their concerns.

Passiveness literally means detachment and acceptance. It is acted upon rather than acts on something.

A bully steals a toy from a young girl who does nothing about it. An adult observing the girl tells her she is nice for not doing anything and making the bully angry. A student sits in the classroom, not answering any questions. The teacher at a parent-teacher interview says to the child’s parents that the child is nice and quiet. A young boy is asked what he wants for dinner, but his brothers and sisters interrupt him by saying what they want. The young boy then says, “I’m happy with what the others want” to which his parent praise him for compliance and selfless.

These three examples demonstrate how people are trained to continue passive behavior. Overtime, occasional passive behavior shapes into a stringent passive personality. Soon enough, the person does not defend his space, participate in decision-making, or state his desires. What appears “nice” transforms into a habitual communication and behavioral problem that sucks the life from the person and his relationships. It’s no wonder people struggle to learn assertive communication skills.

Behaviors in Conflict

Conflict contains several reasons for passive behavior and communication. Passive individuals avoid conflict by remaining quiet as they avoid expressing their point of view.

A failure to express their point of view occurs outside of conflict – it is frequent in conversations and social interactions. When they are asked what they’d like, where they want to go, or what they want to do, they passively respond: “I’m happy with whatever you want”. Rarely are they truly happy with what the other person wants. While they say “I’m happy with whatever you want”, the truth of the matter is their decision (or indecision) comes from a fear of disapproval.

Passive individuals are praised for their selfless actions.

Another reason passive behavior is beneficial for people who disconnect themselves from conflict and conversations is blame-avoidance. A person that says, “I’m fine with anything you decide”, puts the final decision on somebody else. The passive person leaves the other person to select an option. When the option is undesirable, the passive person can readily and easily blame the decision-maker for their choice.

Yet another reason someone can behave passively and avoid conflict is their protection from others. Other people fight for the person, which often gets them what they want. Some people laugh, get angry, or ignore an aggressive person, but when someone cries, most people stop what they’re doing to give the crying person what they want to wipe away their tears. A habitual crier can be more manipulative than an aggressor.

See the Price of Nice to Breaks Its Vice

So far you have seen the beneficial reasons for passive behavior and communication. Up until now, it seems to be an attractive way of behaving. Passiveness is not a nice way of living because of its many destructive outcomes. By learning the negatives of passive behavior, you can break free from submissiveness and become motivated to help other people assert themselves.

Common problems with passiveness include:

• Unsatisfying relationships. Passive individuals are detached from their communication and relationships. They are completely disengaged from intimacy. They avoid intimacy because their authentic self is protected with the “nice guy” or “nice girl” mask.
• Growth is thwarted. Passive individuals create an environment where authentic feedback is not given or received. To critique a “nice person” makes the criticizer a guilt-ridden, bad person. Similarly, the nice person does not give feedback to other people.
• Induces shame in others. Nice guys and girls manipulate others with guilt and shame. They avoid responsibility and giving feedback, making others feel shameful for their feelings towards the nice person. For example, the would-be receiver of a nice person’s feedback feels angry for not getting feedback then becomes shameful for feeling angry at the nice person. (The person is nice after all and it’s wrong to be mad at nice people.)
• Others get irritated. A guy forgoes his needs by molding himself into his lover’s ideal image. He thinks focusing on his partner is the relationship-healthy thing to do. The passive individual overtime frustrates his partner with high compliance. His overt agreeableness leads to pity and irritation. It is frustrating to be with someone who does not tell you what he feels and wants.
• Selfishness. Selflessness is selfish because the “selfless person” doesn’t have the capacity to act beyond oneself. It may sound contradictory to passive behavior, but the passive individual who lets others have their way robs himself of happiness and love. The person is unable to love others because he holds resentment and frustration against those he is selfless towards. People who give up their own lives to be loved by someone are often shocked when they discover the other person dislikes them for their plasticity approach to life.
• Volcanic build up of resentment. Forgo your own needs, avoid voicing your concerns, do not talk about yourself, and dodge confrontation – that’s a potent recipe for a life filled with resentment. All that pressure inside of you cannot remain hidden. Emotional eruptions eventually burst forth as seen in passive-aggressive behavior.
• Passive-aggressive behavior. I’ve heard marriage counselors incorrectly refer to passive-aggressive behavior as passive behavior, but behaviors like resentment and secret sabotaging can manifest from passiveness. Passive-aggressive behaviors include sarcasm, lying, and blaming. These behaviors are often expressed in sporadic outbursts to temporarily release the frustration of bottled emotions. Passive individuals are prone to flares of aggression. Momentary aggressive outbursts can occur because suppressed emotions suddenly gush to the surface. When I was overly passive, sarcasm was my common way of releasing anger from an inability to assert myself and express my feelings.
• Lack of emotional control. This is another paradoxical effect of passive behavior. Passive individuals think they manage their emotions through suppression, but the opposite results. Suppressed anger shows in many ways more harmful than if the person dealt with the emotion upfront. Suicide is the ultimate outcome of emotional suppression.

Passive individuals are prone to flares of aggression. Momentary aggressive outbursts can occur because suppressed emotions suddenly gush to the surface.

As you can see, there are many negative outcomes for passive behavior. While it can feel like an attractive behavior, it is very destructive for relationships and makes the passive person miserable. Passive behavior like aggression creates a win-loss or loss-loss outcome.

The powerful person, as outlined in my “Communication Secrets of Powerful People Program” is not passive nor aggressive. The powerful person is assertive. The powerful person does not need to get his way on every occasion. He is occasionally aggressive and occasionally lets others have their own way, but when his personal space is trampled on, he does something to regain his space. While passive individuals do not protect themselves, their possessions, or other people, the powerful person protects. A powerful person knows how to get what he wants while giving others what they want – and this attracts people into his life.

You can become powerful instead of living at the helms of jerks, loud-mouths, and others who talk better than you. If you want to break through passive behavior, I encourage you to get my “Communication Secrets of Powerful People Program”. I have overcome the same problem of submissiveness, shyness, and quietness you’re trying to defeat. You can gain the respect you want by learning more about the program here. If you want to defeat shyness forever, learn about my Big Talk course here.

The law does little to protect victims of workplace conflict. Nearly all laws do not take into account verbal conflict, but if the verbal and other emotional abuse approaches physical abuse, the issue can become a legal concern. The typical employee who faces a difficult manager, however, needs to handle the workplace bully through a series of skills in this article.

People who lack the communication skills to deal with a bad boss either:

1. Endure the bully. These people put up with intimidation from the bullying boss. They may lack self-respect or assertive communication. They may feel at risk of losing their job if they tackle the problem.
2. Bully the bully. The people taking this action face their boss by reciprocating aggression. The problem often intensifies as a fight break outs or each person does things to sabotage the other.

First Common Reaction: Endure the Bully

The first reaction to a bullying boss is a passive response. In this response you forgo your needs while your boss tramples you. The last thing you should do during abuse is accept the abuse.

Address the issue in the correct manner otherwise your confidence, happiness, amd your work will suffer. Recipients of aggressive behavior who incorrectly handle aggression are known to develop health problems such as strokes, heart attacks, suicide, migraines, escalated stress levels, insomnia, and terrifying nightmares. One anonymous person often dreamed her boss pointing a gun at employees so they would complete their work.

Passive people suppress their own needs and get dominated by others. They live in frustration. Their anger bottles up inside. They lack the communication skills to address the problem, hoping the abusive person stops bullying out of goodwill.

People in this first category of responding to an aggressive boss sometimes avoid the issue due to fear. You may avoid defending yourself and accept the aggression in a work situation – especially with someone that has authoritative power – from fear of losing your job, being demoted, or undergoing further abuse.

I’m not hear to say your fears are irrational. Losing your job is a real threat because most who stick up for themselves do so aggressively, which creates further problems. The end result for people that choose this first response is a win for the bully and a loss for the passive person.

Second Common Reaction: Bully the Bully

The second common reaction to facing a bully is aggression. People who aggressively self-defend often have more confidence than passive individuals. They think the only way to get what they want is through retaliation. It becomes fire against fire. When an aggressive employee faces an aggressive boss, a fight starts as two individuals take to a verbal boxing ring, mentally beating each other’s minds.

People can be aggressive for several reasons:

• They were abused by their parents at an early age or placed under other emotional trauma.
• They are mentally ill. I’m not jokingly referring to a mental illness, but a serious mental illness such as schizophrenia or a personality disorder.
• They think the only way to stop someone else’s abusive behavior is to reciprocate the abuse.
• The aggression is a release of anger often caused by avoiding an issue that is irritating them. This behavior is otherwise known as “passive-aggressive behavior” where the person is frequently passive, but randomly explodes to release their frustration. After the occasional and often unexpected outburst, the person returns to passiveness.
• The person is in a high pressure environment. High stress work environments make its employees prone to unhealthy behaviors.
• The aggressive individual may try to prove his superiority, control, discipline, or focus on results to others through aggressive behavior.

While aggression in the workplace may create sufficient productivity, it is strongly correlated to a high turnover rate (said to be an average of 1.5 years) and other commitment problems. Employees fake sick days, become miserable, sabotage work, and lose passion for work. Aggressive managers end up creating an unproductive workforce. “Bully the bully” is a loss for the manager and the person originally bullied.

A Third Rare Action: Assertive Communication with the Boss

The first common reaction is a passive response. The second common reaction is an aggressive response. A median response known as “assertiveness” exists between these two common reactions and produces a win-win response. Where passive communication fails to respect yourself and aggressive communication fails to respect the other person, assertive communication respects everyone.

Assertive communication techniques can stop bullying, stop your fear of facing difficult issues, and build your self-confidence to create a nice working relationship with your boss. Assertive skills can transform your inner and outer conflict.

A Step-by-Step Approach with Techniques to Cure a Bad Boss

In this section you will get a series of techniques shared through a scenario to help you face an aggressive boss. Use as many techniques as you can in everyday life because assertive communication does more than help you handle an aggressive boss. Assertiveness helps you face aggressive people and other difficult personality types like controlling people.

The first step to handle an aggressive person begins before you open your mouth. Prior to approaching your boss about the problem, ask yourself: “What can I change in my behavior to solve the aggression?” Asking this question helps you own your behavior. It builds self-responsibility and stops you blaming others over what you control. This first step may solve the problem and eliminate aggression because you were the problem.

…this first step may solve the problem and eliminate aggression because you were the problem.

Additionally, before you approach your boss, develop a plan of what to say and how you can solve the problem. Prepare to make the conversation productive. Even if you think of good solutions when preparing for the conversation, remain flexible and willing to adjust your behavior to satisfy your boss. A willingness to compromise is assertive.

Once you approach your boss, be calm and responsive. Calmness is not enough because it can show ignorance and increase aggression from a lack of responsiveness. Behaving unresponsive hurts empathy and makes it difficult to diffuse an aggressive person’s emotions. You don’t want to ignore an angry boss!

When you are calm yet responsive, you will not become aggressive. When you remove your aggression, you will reduce your boss’ aggressive communication because the two of you are no longer in a destructive cycle of anger. Fire needs some sort of fuel to stay alight. By keeping calm yet remaining responsive, you remove the psychological fuel needed to keep your boss’ aggressive fire burning.

Have the right mindset of resolving the problem at hand. When faced with difficult people, it is easy think you are right. Guess what? Your boss also thinks he is right! This is why conflict feels like swimming with a shark – you sometimes have to compromise yourself to move the problem forward. Be the first one to step towards problem resolution.

Now that you understand these concepts and techniques, it’s time to approach your boss. Find the best time to talk with your boss. Do not try and solve this problem in an intense emotional situation. You may need to wait until the end of the day, or even the end of the week, until you believe the boss is approachable.

As you address your boss, the best thing you can do is ask for his opinion and point of view on the matter. If the person is unaware of his aggression, bring up a specific situation where the person became aggressive. This is an excellent technique that builds an awareness of someone who refuses to acknowledge their aggression.

When you begin a tough conversation by asking for the person’s point of view, instead of blurting what you think and feel about the situation, your persuasive ability builds from a newfound perception. You may see a new side to the story when you practice good listening skills. Asking for your boss’ point of view will help you understand, and even help, your boss understand why he is aggressive. Your boss will feel understood when you actively listen, which can lead to many great outcomes.

After your boss has made suggestions, begin to give your ideas about the problem. Keep calm and stay focused on resolving the problem while avoiding personal attacks. Ask for your boss’ feedback on ideas. Make it a joint solution so each of you follow through with the final plan. A mutual solution is always followed through by both parties more consistently than a solution forced on one person.

A mutual solution is always followed through by both parties more consistently than a solution forced upon one person.

Take note of the positive points your boss shows in his behavior during the discussion then compliment him on these. Tell him how happy you are for him to listen and be in the conversation with you. Keep the conversation positive as problem solving can seem negative – even though it is good for people.

If none of these techniques work – provided you have talked with others about the problem and tried your best to stop your boss from behaving aggressively – ask yourself: “What’s more valuable to me: my happiness or my work?” Without knowing your exact situation, your happiness is more valuable. Should your boss continue treating you poorly, have the courage to respect yourself. If the only way to stop an awful boss is to quit your job, so be it.

Work is a task people hate for 40 years of their life. It does not have to be that way. You no longer have to be in an unproductive and miserable working relationship. Value yourself and do something about your aggressive boss the next time you go to work. You may start to love work. Your livelihood depends on it.

(The techniques presented in this article have been adapted from my Communication Secrets of Powerful People program. This program is a revolutionary way to charismatically change minds – even in difficult situations like how to handle a cruel boss.)

Having said that, there are four parenting styles you need to be aware of when raising a child, which explain the best parenting styles for a child. How you use a parenting style is up to your judgment. No single correct way to use the styles exists because there are too many variables in parenting and your child.

The four parenting styles based on research in parenting are:

1. Low love and low limits
2. Low love and high limits
3. High love and low limits
4. High love and high limits

The love and limit parenting variables describes how a parent disciplines their child. Rarely does a parent remain in one category because the parenting style changes with time due to aspects like parental experience, moods, and maturity of the child. Parenting skills also evolve over time. The model helps you find the balance of love and limits to suit you and your child’s situation.

Firstly, love is not how much the parent loves the child, but the visibility of love in the discipline process. A dad yelling at his son shows a low love parenting style even though he may greatly love his son. If you have a high love parenting style, you will reason, talk, and spend more time with your child.

The second variable, limits, describes the boundaries placed around a child and how these boundaries are enforced. A low limits style involves little control and few limits for a child, while a high limits style involves clear boundaries and limits.

Limits describe whether a parent uses passive, assertive, or aggressive discipline. Passive discipline tends to be hands off parenting; assertive discipline is self-assured and shows respect for others creating a win-win outcome for the parent and child; while aggressive discipline is said to be “old school” with techniques such as smacking, using a wooden space, and yelling.

Of the four parenting styles, you use the one that feels right.

Of the four parenting styles, you use the one that feels right. If your parents used a high limit style and you feel this put you in-line, you will likely adopt similar disciplining techniques. On the contrary, if you felt your parents’ high limit style was distasteful because you hate how they told you what you can and cannot do, you may use a low limit style. It is common to copy your parents’ style or swing to the opposite extreme. However way you were raised, your parents’ style will influence the style that feels right to you.

There’s a problem with what feels right. What feels right may not be what’s best for you and your child. Letting your child do as he or she pleases (a low love and low limit style) may feel good, but it does harm. Research concludes that a low love and high limit parenting style is better than a low love and low limit style because children develop poor behavioral patterns from the low discipline parenting style.

It’s easy as a parent to use the low love and low limit style. You avoid any action and dodge possible counteractions when disciplining a child by doing nothing. The low/low parenting style has you play a passive role in shaping your child’s behavior and future. If you adopt a passive style of parenting, many factors like culture and the child’s peer group – which influences every child to varying degrees – will determine the child’s mental and emotional growth.

In one popular episode of Dr. Phil, Phil McGraw was trying to solve a family’s discipline problems. The mother he talked to on the show avoided disciplining her children because she was afraid they could perceive her as a “bad mother”. She had a low/low parenting style. Dr. Phil got through to the mother by saying something along these lines: “That is an extremely selfish act not disciplining your children when they behave poorly. You are only caring about yourself.” The mum completely agreed and began to change her parenting style.

Avoid the low love and low limits parenting style in passive parenting for your child’s benefit – and not selfishly use the parenting style because it is easy on you. It is your responsibility as a parent to set boundaries and be involved in your child’s life.

With regards to the high limit style, be careful because it is controlling and not recommended if more assertive and loving styles are available. No one likes to be put on a psychological collar, dragged around, and poked by the person controlling them. Refrain from unnecessary control when effective communication skills can be used otherwise you erect a barrier to communication that makes the person shut you out.

What are you to do then? Researchers and therapists have found the best parenting style that suits various children is a high love style with the right limit style (something you need to figure out). In a situation where the child is under physical danger, you need to be aggressive and set high limits. There are times when aggressive communication is important. I thoroughly explain when and how to be aggressive, passive, and assertive in the sixth chapter of my Communication Secrets of Powerful People program.

In a situation where your child is inappropriately noisy, an assertive approach is recommended because aggression is unwarranted and you need to quieten him or her down. There are many assertive skills and techniques you can use. One simple technique is to provide two options. You can say, “Children, be quiet or go outside, please.” Presenting options prevents a child from feeling controlled while giving you what you want.

Another assertive technique is to state the behavior, effect, and feeling. You could say, “Your squealing (the behavior) is making noise in the house (effect) and has made me distressed (the feeling, which should be a tangible effect for children).”

Lastly a passive or low limit approach where you do nothing could be used when the child spills a drink – provided it was an accident. Clean the mess, but do not yell or punish the child for a simple accident. Sometimes you need to compromise your own needs to create a win-win result. (To discover more about using love and limits, in addition to my program, you may also want to purchase Ronald Huxley’s Love & Limits: Achieving a Balance in Parenting.)

Vary your use of limits with the situation. No single style exists to raise a great child. Be loving and be ready to adjust your limiting style to use passive, assertive, or aggressive behavioral discipline. Follow this advice on the four parenting styles to raise a happy, confident child ready for the world.